When it comes to business, it’s crucial to have a sound marketing campaign. This is where you generate leads and encourage sales to come in. One of the most effective marketing plans is creating a content strategy with a touch of search engine optimization (SEO).
Learn more about designing a great marketing campaign by reading below:
Set Your Goals
You probably heard of this tip a hundred times, but it’s worth setting your goals for your marketing campaign. If you have a goal, it’s easier to focus on the important aspects of your campaign. Your goal should outline your target audience, the content you want to use to reach your audience, and the benefits to consumers. It’s a good idea having a mission statement that covers the things your audience will get from the content marketing strategy.
Here are the common marketing goals:
- Improve revenue using the right content marketing strategy
- Improve people’s perception of your brand
- Get more high-quality leads
- Make more sales
- SEO success for more traffic by visiting FloodlightSEO.com
- More effective content reduces marketing costs
- Improve authority with social media engagement
Establish Your Metrics
Your marketing goals should be specific and measurable, so you need to set the key performance indicators (KPI) or metrics for your marketing strategy. You’ll have a road map to success or milestones to attain. The metrics speak about numbers and your plans in achieving higher traffic, more quality leads, higher ranking, and more sales.
Here are some examples of targeted goals based on KPIs:
- Hit a certain amount of sales in a month, a quarter, or a year.
- Get more signups to generate leads.
- Meet a certain number of email subscribers.
- Be invited to join industry events.
- Improve site traffic and search ranking with your web content
- Track expenses on different campaigns
Know Your Target Audience
To know your audience, you need to collect demographic data, like age, gender, education, and income using web analytics, email subscriber analytics, and social media analytics.
It’s a good idea to get the feedback of your customers, too, so you’ll have a better insight into what they feel about your content, urgent needs. This way, you can address issues and better help your customers.
Here are the advantages of getting customer feedback:
- Understand the priorities of your readers and subscribers
- Know the best places to reach customers
- Determine buyer personas
Create a Targeted Marketing Strategy
When it comes to marketing by auditing, it’s vital to assess where your business is at the moment. For instance, for content marketing, you need to log all blog posts, press releases, news articles, and guest posts, and assess the success of every post. Also, identify the gaps and compare your content to your competitors. This helps you create a more effective marketing campaign the next time.
Here are some of the tools you can use to log your content for your next marketing campaign:
- Screaming Frog: It’s an excellent URL crawler that can list URLs, find duplicate pages, analyze titles and descriptions, and create sitemaps.
- SEER Interactive: It’s an in-depth guide that allows competitive research and analysis on the content of your competitors.
- SEMRush Content Audit Tool: Obtain a complete content analysis, including titles, descriptions, backlinks, content length, social shares, and backlinks.
Identify People In-charge and Allocate Resources
Once you’re able to identify the type of marketing campaign you want to implement and your target audience, it’s time to identify the people who will be in-charged, delegate tasks, and allocate resources.
Here are the questions you need to answer before implementing a marketing campaign:
- Who will be in charge of producing the content?
- What are the digital tools or resources you need?
- What will the workflow look like?
Measure the Results
A crucial aspect of creating a good marketing campaign is measuring the results. You’ll find a lot of digital tools, like Google Analytics and web analytics, to help you see and monitor your progress. While you might not notice a significant improvement instantly, an upward trend is positive for your business. If you see any gap, make sure to find the source and analyze why such aspect of your marketing campaign isn’t effective.
Here are some other ways to measure the results of a marketing campaign:
- Conduct a survey
- Encourage consumers to leave feedback
- Use social media channels to post a question about customer experience
- Directly contact both satisfied and unsatisfied customers
- Check your product packaging to see any missing element
- Review what your successful competitors are doing
Conclusion
A great marketing campaign is well-planned. Of course, no marketing plan is perfect, but following the tips mentioned above will give you a higher chance to attain your short-term and long-term marketing goals. By doing so, you’ll realize your business goals sooner and have a higher chance to grow and make your business successful.
Jens Rhoades
Jens Rhoades is a proven, results oriented, marketing professional helping businesses increase their leads and sales. As the owner of Floodlight SEO he is an expert in Internet Marketing with over a decade of experience. His primary focus lies with Search Engine Optimization (SEO) and Reputation Management for small to medium sized businesses.
