Search Engine Optimization is one of the most relevant trends and techniques in digital marketing today. With numerous websites popping out every day, it is essential that you are at least able to stay above them all. Without proper SEO strategies in place, you will only be futile in your efforts. SEO refers to the processes applied wherein your website is going to make it to the top search results or landing pages with high rankings whenever a user keys in a search.
That said, here are the best SEO power tips for you to apply:
- Publish Only Relevant Content
Remember that your purpose here is for your website to get high rankings. You have to land the top search results on engines when a user keys in a relevant search. For you to be able to do this effectively, you must always have relevant content. The most basic test of relevancy for you to answer is this: “What solutions and answers am I providing to the most common problems and queries that are searched for by web users?”
Here are other tips for you to follow concerning the content of your website:
- Use keywords strategically, as these refer to evergreen words that are used by Internet users when they search. Web crawlers will read through your content through keywords for them to determine whether or not your website deserves a high ranking.
- Break your content into different sections through sub-headings.
- Be brief, but concise, as the SEO standard strikes at 750 words.
- Use words that are easy to understand.
Learn more about the application of SEO on your content through an SEO agentur.
- Be Wary About Your Page Loading Speed
The page loading speed is one of the most neglected aspects of website creators. In the effort to apply the best website creation techniques and media, website creators often fail to strike a balance between an excellent website and fast loading speeds. Keep in mind that the speed in which your page loads is always a significant factor whether or not Internet users stay on your website. SEO experts have noted that if your page takes longer than 5 seconds to load, you are increasing the chances of these web users from leaving your website in favor of another site that loads faster.
There are many websites on the Internet, such as Pingdom and GTmetrix, that allow you to test your page loading speed; hence, this is something that you should make a point to check regularly.
- Practice Link-Building
When you are on the World Wide Web, don’t consider other websites that may have similar content as yours as competition. Of course, in a way, you are competing for an audience and traffic to your respective sites, but it is best if you consider these other websites as your network instead. When you have this kind of practice in your website building strategy, you are also slowly working towards allowing your page to have a higher ranking.
As you make the content on your site, you should also make it a habit to link to other websites from time to time. Especially when you link to high authority sites, you are adding that feel of reliability on your website. Plus these other sites will discover that you exist, too. Hence, it is like you are marketing your site for your network to link to you, too. This is what a link-building strategy is all about. The more popular your site becomes, the better your ranking is as well.
- Publish Other Media, Too
When you read a book without images, the tendency is for you to get bored easily. The same principle applies to your website. Especially when you are posting about something very technical, it is better that you give your audience a break by making your site more pleasing to the eyes and mind through media. You can either post videos or images, depending on what works best for a specific content that you are posting about.
But remember to strike that balance between having enough media and not hurting your loading speed. As a power tip, it is best that you limit your media to one or two per published content. Anything beyond that can be too heavy and can pull down your loading speed.
Conclusion
When you create a website for your digital marketing campaign, always remember this: SEO. As of writing, SEO still stands as the best facet of digital marketing to apply to ensure that your website receives high rankings from search engines. Remember the basic rule: the higher the ranking of your website, the more you land on the first few pages on search results. This excellent landing means more traffic to your website, which also translates to more profit. With these power tips and many more, you can now tweak your website for it to get a higher ranking than it used to.
