The Benefits of Using Promotional Products for Your Business


You’ve certainly come across a wide variety of promotional products with other businesses’ logos on them, from mugs and calendars to pens, key chains, and more. But have you considered getting some promotional merchandise for your brand to help market and promote it as well? If not, you definitely should. Check out the reasons why below.

Promo Products Are Like Business Cards, but Better

You probably give out your business card to help people remember you and contact you at some point in the future. But if you use promotional items instead, you might find that they are even more effective than the standard business card, which is often put away and forgotten.

If you are giving away promotional products with your business name and logo on them, such as useful products like pads of paper, pens, and letter openers, your potential, and current customers will not forget about you because they’ll be reminded of your brand every time they use that product.

It’s a Good Way to Show Customer Appreciation

Another reason why promotional products are a smart choice for businesses that are hoping to promote themselves is that these items are a great way to show your customers that you appreciate them. Handing out promo items when you meet with customers is a way to show them that you care and that you want them to remember you. Giving out something useful can help differentiate you from other businesses that aren’t taking this extra step to help out their customers, so this simple step can help boost customer loyalty as well.

They Make Great Gifts for Employees

In addition to handing out promotional products to customers, they can also be given out as everyday gifts to your employees to show them how much you appreciate them. While you might immediately think of using promo items, such as t-shirts, as ways to get your employees to promote your brand while they’re out and about, consider using these items in a different way by showing your staff how grateful you are for what they do every day.

It’s Affordable!

Marketing a business can cost a lot of money, especially when you are dealing with purchasing ad space online, on TV and radio, and in print. However, if you incorporate the use of promotional products, which are surprisingly affordable to purchase, you will be able to save some much-needed funds while getting your name out there for more people to see. So, if you are concerned about your marketing budget, just be sure to include the use of promotional products, as they are a cost-effective way to get the job done.

It’s clear to see that promotional merch can be a great way to promote your business, whether you are attending a trade show or you are simply giving out free products to customers who walk through your doors throughout the day. So, the next time that you are thinking about ways to market your brand, consider investing in some affordable products with your logo on them.


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Founded in 1994 by the late Pamela Hulse Andrews, Cascade Business News (CBN) became Central Oregon’s premier business publication. •

1 Comment

  1. I didn’t realize that promotional products can be so effective for businesses until I read this article! You make a great point that products are an easy and great way to show appreciation for customers and employees. My sister is a small business owner and I will make sure to share this information with her so that she can improve her marketing strategy.

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