Why Businesses Should Start Taking Digital Assistants Seriously?

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There is simply no denying that running a business is rewarding and exciting. There is also no denying that it can be stressful at times. This is especially true when you factor in online marketing. It seems like more and more businesses are using technology to market online. Just look at the AI-driven personal assistants and bots. In 2018 alone the market for this type of technology doubled. Experts are predicting that it will be $12 billion industry by 2020. These numbers alone make it pretty easy to see why more and more businesses are opting to take advantage of this type of technology. Despite the facts, there are still a number of businesses that are hesitant to jump on board. And, this could be a huge mistake. Below, you will discover why digital assistants are so hot right now and why their popularity will only continue to go as time goes on.

Language Interface

The Internet is great when it comes to access. With the power of the Internet, you can take your products overseas or globally if you want. Of course, the only problem is communication. There is always going to be a language barrier when dealing with foreign customers. Sure, technology has come a long way when it comes to translation software and application, but there is no denying that there is still a barrier there. Luckily, a digital assistant can help breach this barrier. With web and mobile interfaces like this, your customers can speak or text to the bot and it will be equipped with the technology to aptly respond. Some assistance bots are now even equipped with voice technology that can help them pick up on certain accents.

Customization

Another reason as to why sites like https://www.pokerqiu.online are taking advantage of this assistance bots is because they offer a number of custom features. Not only can most assistance bots pick up on accents, but they can pick up on customer’s behavior as well. First, these assistance bots will interpret your user’s input and pick up on their behavior patterns. From here, the technology will refine its responses and deliver on relevant content and products to that customer. With customization features like this, personalization goes way beyond the traditional voice recognition by helping your customers find exactly what they are looking for when they need it.

A Vast Knowledge Base

Most people would agree that the problem with assistance bots in the past was their lack of knowledge. With collusion from tech giants like Google and Amazon, this is no longer the case at all. Most personal assistants are now equipped with the technology to form data insights that are readily available on Google. Not only this, but they can locate and deliver field-specific content stored in other databases. It wasn’t even that long ago that Amazon and Microsoft announced that they would be joining forces to allow each other access to their AI assistants. When you look at the vast reach of these two giants it is easy to see how and why more and more giants will join the fray.

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