COBE Builds New Image


Central Oregon Builders Exchange Has Rebranded

After more than 35 years, Central Oregon’s builder exchange organization has refreshed and rebranded from Central Oregon Builders Exchange to Premier Builders Exchange.

COBE has been growing and expanding from Central Oregon throughout the entire state and with this re-brand, new doors and opportunities for their members will open and expand.

With COBE’s continual growth, the new bold look is part of a transformation to reflect their level of expertise, their professional resource for its members and appeal to new markets.

The rebrand includes a new Premier logo, a retro-themed badge that conveys the company’s strong, unique value proposition. It depicts the strength, experience, trust and reliability that embodies the company. Warm earth tones are used throughout to demonstrate their vision for fostering community among the building industry.

The soon to be redesigned website will incorporate the look and feel of the new Premier Builders Exchange brand and will continue to provide their industry-leading online plan center. The website is set to go live this spring.

“COBE has a stellar reputation with and is trusted by everyone we work with and I felt that the name and image needed to reflect all the hard work we have put into it for 35 years,” says Connie Briese, owner of Premier Builders Exchange. “We needed to take it to the level we deliver every day and I’m ecstatic with where we’re going.”

Premier Builders Exchange has served the needs of its members in Central Oregon and the Northwest since 1979. Their mission is to help their members cost effectively meet the challenge of today’s competitive marketplace.

Connie Briese, 541-389-0123,


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