(Photo courtesy of Deschutes Brewery)
Mirror Pond Pale Ale, Pacific Wonderland Lager and Fresh Squeezed IPA (exclusively in bottles)
New can line available for purchase in pubs, tasting rooms; soon at retail
Deschutes Brewery announces three of its main beer brands are now being offered in new, lightweight aluminum cans. Mirror Pond Pale Ale, Pacific Wonderland Lager and Fresh Squeezed IPA are currently available for purchase in cans at all public houses and tasting rooms in Bend and Portland, Oregon.
Shipments of beer in cans will begin from the Bend production facility on Feb. 19 to distributors nationwide and will appear in retail stores and other establishments shortly after. All three beers will continue to be sold in bottles.
“We are excited that the new bad ass aluminum packaging will arrive just in time for spring and summer outdoor activities, where the lighter cans can be more easily transported anywhere, for any occasion.” said Michael LaLonde, president and CEO of Deschutes Brewery.
Cans will be available for purchase everywhere Deschutes beer is currently sold and at new establishments where glass bottles were not previously allowed.
“I think we may be the last brewery to put beer in cans,” said LaLonde, “but hey, when you’re focus is all about making the beer damn tasty, new packaging may take a little longer.”
About Deschutes Brewery
Family and employee owned since 1988, Deschutes Brewery – Bend’s original brewpub – has become the cornerstone of Central Oregon’s flourishing craft brew culture. Known for its generous use of whole hops in its defining beers such as Black Butte Porter, Mirror Pond Pale Ale, and Fresh Squeezed IPA, the brewery also keeps fans on the edge of their bar stools with the release of small batch experimental beers each season. Now available in 29 states and Washington D.C., Deschutes’ flagship brewpub has been joined by a main brewing facility overlooking the Deschutes River in Bend, a pub in Portland, and coming in 2021, a new east coast brewery in Roanoke, Virginia. www.deschutesbrewery.com.