Working within public relations opens up a wide variety of career opportunities. You could work as a crisis manager, or in marketing, and in many different industries around the world. Whatever your career path, the best way to start is to choose a city that has plenty of opportunities. To get a start on your PR career, you need to be where the work is, and here are the best four locations to start in:
New York City
New York City is a hub of all kinds of activity, making it a great location to start your career in PR. From government organizations to designer brands, there are many different reasons why companies here will need a great PR agent in order to promote, protect, or remedy their company’s reputation. You can also work as a personal PR agent for important individuals who call NYC their home, if you prefer that.
Los Angeles, California
LA is home to Hollywood, and even if a lot of the filming might occur in different locations, the behind-the-scenes marketing will take place right here. For any budding PR agent, this is your gold mine. Not only do entertainment companies need a strong PR team, so do every rising and established celebrity. For those who love to work with people and within this industry, there is no better place to go than the city of angels.
London is one of the global capitals of the world, and that likely won’t change. As a capital in an English-speaking country, it is a great location for any PR agent hoping to make a killing abroad. It is where many different types of industries thrive, from start ups to huge brands. The best part, however, is that this city is very freelancer friendly. You can rent out a desk in a co-working environment from The Brew and benefit from a professional working environment, a great business address, and have access to meeting rooms if you need to bring clients in. With London being such a huge start-up hub and home to a vast percentage of unicorn companies, there is a lot of focus on PR.
Berlin is a trendy city with a lot of up and coming companies located there. The reason likely has to do with its population and reputation. Berlin is seen as one of the coolest cities in Europe, making a hub of talent and young professionals for companies of all kinds. It is also more budget-friendly than cities like London. For those young PR professionals who want something different and want to enjoy a great work/life balance, Berlin is a great place to relocate to.
PR agents have the tough job of managing and building reputations. It requires a lot of different skills and talents in order to become a success in PR, but if you have the right drive, you can be a huge success if you get your start in any of these four cities.