As an attorney who has a law firm or office on its way to success, you might know in today’s technologically advanced world, a website is an essential part of your business. Some lawyers who have already deduced the importance of having a website have done the bare minimum by creating a simple webpage with just their contact information only. What they do not understand is this could affect your business more negatively than if you didn’t have a website in the first place. A lawyer’s website design is an important aspect that can make or break their career and here is why.
Before going into the benefits of having a good quality website, it needs to be pointed out that as a lawyer, you might have extensive knowledge in your field, but that does not mean you have the expertise needed to create the website you desire by yourself. Your goal should be to get the best possible website out there, the process needed for a stunning website requires the help of a professional who will be able to bring your vision to life. Having a professional create the website for you will ensure that you get an easy to use interface and system that both potential clients and lawyers in your firm can navigate.
1. New Prospective Clients
Having a well-designed website is going to provide you with many prospective clients. This is because a well-designed website usually has several informative posts or back linking that makes people want to visit the website and even use the services the firm is providing since they know what they are signing up for due to your website being as informative as possible.
2. Brand Awareness
Having a high-quality website helps you promote your brand of services throughout your area. Instead of having to keep explaining your services and have people come in asking for services that are not in your field of law, having a well-developed website will ensure that the people who come seeking your aid are the ones you can help with their cases. This ensures that you do not waste your time with people who you thought were potential clients, but are just inquiring about services you do not even provide.
3. Better Understanding/Sorting Of Cases Through Intake Forms
If you can have potential clients fill intake forms on the website, you can ensure that cases are sorted properly based on what the services required are. Also, having clients fill in such forms with their information can make the process of filing and requesting documents easier to manage.
4. Higher Productivity
Believe it or not, the efficiency of your website will affect your workforce productivity. This is because all of the information required to create documents for bankruptcy declarations, claims, divorce papers, etc. Are already filled in. This will give your employees more time to focus on other aspects of work to ensure that you are providing a better quality of service and at a faster rate.
5. Uniqueness Among Competitors
Your website sets you apart from your competitors. Having a run-of-the-mill website will do nothing for your success rate, in fact, if your website is similar in style and accessibility to another website, potential clients may go to your competitor because their services may be slightly cheaper since it will appear that the quality of services is almost the same. It may seem unfair, but people judge businesses on how their website looks and how easy it is to navigate. Having a well-designed website will allow you to stand out and thus will bring you more website visitors and potential clients.
6. Better Referral System
Before the internet was as developed as it is today, clients were able to reach a law firm or learn about the services they provide using only networking and word of mouth. This made referrals hard to come by. Having a website has enabled lawyers to reach people no matter where they are. The numbers of referrals are still affected by factors such as the foot traffic to your website which you can easily increase if you start using search engine optimization techniques. There is still a need for reviews from past or current clients to assure potential clients that you can represent them and have their best interest in mind so you can easily add such a section to your website.
These are six of the main advantages and benefits of having a well-designed attorney website. Of course, there might be other benefits depending on what type of law is being practiced. However, the main goal of having a website is to attract more clients and have past clients come back if they ever need legal representation.
