There is no doubt that internet marketing is now one of the most powerful ways to promote a business, product or service. Unfortunately, a lot of small businesses are not using the internet and its powers to the max. Most of the time, business owners still see internet marketing as expensive and ineffective.
While internet marketing can be as expensive as your budget allows, there are ways to promote your business and reach a wide range of customers without spending a dime. We are going to look at the best internet marketing tips you can try for free in this article.
Create Your Own Content
Content marketing is a good place to start if you’re making your first step towards the world of internet marketing. What content marketing does is attract users to your site without actually hard-selling or promoting products and services. Instead, users are visiting your site for the valuable articles and other content you provide.
Of course, you can always hire a team of content marketing specialists like Click Intelligence to run a campaign for you. They will produce high quality content that works really well for internet marketing purposes. That said, you can also write your own content and enjoy the same effects for free.
Write about topics you know best. The stories behind your products and how they were developed, the challenges you face as a small business owner, and other industry-specific topics are always appealing. Be specific and write short articles – around 500 words each – to keep the entire process simple and manageable.
Social Media Campaigns
Social media is another thing you can do yourself. There are a lot of great tools that will help you formulate social media campaigns and manage multiple accounts. Similar to content marketing, however, you can also do most – if not all – social media tasks yourself. Engaging users, sharing interesting tweets and Facebook posts or even going out and taking pictures for your business’s Instagram stream are all very easy to do.
Similar to content marketing, the key here is to be as subtle as possible. There is no need to bombard your followers with promotions and product overviews. Users tend to enjoy general posts that they find valuable more than constant promotion.
Optimise Your Site for SEO
SEO or Search Engine Optimisation doesn’t have to be as complicated as some websites would have you believe. A few simple improvements to your site can actually boost your search engine presence by a long way. For starters, you can add your location address to all of your webpages and social media profiles. This will quickly boost local SEO performance.
Speaking of local SEO, you can also help more users finding you by setting up business pages and directory listings. Google Business Page, Facebook Business Page and listings on sites like Yelp can all help increase your business’s online presence. In fact, you will start getting walk-in customers and more sales once your business appears on these sites.
As you can see, these internet marketing efforts are very manageable and can be done for free. There is no reason not to get started and invest some time in promoting your business online.