(Photo above, Travis Rosbach and Maggie Hubbell, courtesy of Steve Aliberti)
When it comes to starting a company from scratch, business partners, Maggie Hubbell and Travis Rosbach know a thing or two. With a soft launch this past September, Hubbell and Rosbach’s new business, InkFish Inc. will officially hit the ground running this month. InkFish Inc. services include working with new business owners on product design, manufacturing, supply chain management, business operations and how to navigate potential challenges. Primarily focusing on the outdoor industry, InkFish is helping new companies work with resources in domestic and foreign countries and helping to ensure that their products, budget and timeline all fit within each individual company’s plans and objectives.
From the first time Hubbell and Rosbach met, they knew a business partnership was in their near future. Hubbell, a former software industry CEO, is an entrepreneur and startup enthusiast with a passion for building great teams and systems that align with corporate objectives. Rosbach, also a serial entrepreneur and business consultant has started and sold several companies, including Bend’s home grown, Hydro Flask.
Having both lived in Central Oregon for over a decade, Hubbell and Rosbach tapped into their love for outdoor activities, their interest in a growing, diverse community and working with business owners who understand the culture we live and work in.
The Business of Business
‘Growing Legendary Businesses’ is not only the company’s slogan, it’s a statement about the passion for doing what they do. “We’ve both lived and breathed the startup life. The learning curve was steep,” says Hubbell. Steep enough that the lessons learned are those that InkFish Inc. will pass on to startups during their own development process.
InkFish Inc. works with people who are at the beginning stages with their product ideas to those who already have a product on the market or who want to develop and grow additional product lines. “We are able to bring [those]products to market with our extensive supply chain network and local resources,” says Rosbach.
Before the company launched its website, they already had a following and a clientele who have been spreading the word about their services. In addition to a robust marketing plan, Hubbell and Rosbach are building up key industry partnerships to get the word out quickly and effectively. While the company has a focus on the production side of things, InkFish Inc. credits a strong and stable group of resources to help grow businesses and existing brands and word of mouth referrals about their company.
Hubbell and Rosbach agree that business owners in Central Oregon all have one thing in common: they love living and working in a place that has a true community spirit and a culture of taking full advantage of the outdoor life. With a plethora of business groups, events and leadership opportunities – it’s no wonder that the high desert has become one of the most popular places to start a business.
“I am always amazed and the generosity and willingness to help of people in the local business community. Because of that support, I couldn’t think of a better place to start a business! I also really enjoy the opportunity to help nurture that community through things like Opportunity Knocks and Women in STEAM of Central Oregon,” says Hubbell.