Some people wonder whether publishing articles on their website is really necessary. It’s true that many businesses frequently post blogs as part of their online marketing strategy without seeing any results. However, if you write unique, compelling, engaging and genuinely useful content, you will benefit from blogging in the long run. Here’s why you need to start blogging if you haven’t done so already.
Increase Search Engine Traffic
If you want to earn high positions on the search engine results pages, you need to post blogs and encourage people to actually read them. Make sure your blogs provide answers to questions or solutions to problems. You don’t want people to follow a link to your blog and click ‘back’ instantly because this can have a negative effect on your search engine visibility. Try to write catchy headlines, and make sure your content is split into clear sections so that readers can quickly find the information they’re looking for.
Bolster Your Social Media Efforts
Blogging and social media often go hand in hand. Every time you publish a new article on your website, you should let your followers know by posting a link to the article on your social media pages. The more readers you can attract, the higher your blogs will appear on the search engine results pages. You can also use your blogs to create email newsletters. Even if your newsletter just provides links to your top ten blogs, you can increase your readership and search engine visibility.
Give Your Company a Voice
Blogging gives you the opportunity to humanise your brand. You shouldn’t focus entirely on generating leads when publishing content. Instead, you should come across as approachable and personable so that you can build trust with your readers. Essentially, you can make your company more likeable by injecting your blog content with your unique personality.
Establish Authority in Your Industry
If you want your SEO efforts to be successful, you need to prove that you’re a trustworthy source of useful and accurate information. It’s crucial to let both readers and search engines know that you’re an industry expert. Don’t simply rewrite the same article over and over again attempting to rank well for certain keywords. Instead, provide readers with useful information that relates to your target keywords. Make sure your content is unique – you need to avoid plagiarism because copied content can harm your search engine ranking.
Improve Your Conversation Rate
You can show potential customers that your company is alive and well by publishing articles frequently. However, you need to remain active with blogging or your website will become nothing more than a drop in the ocean. If you don’t have enough spare time to publish a blog at least once a week, you might want to partner with an SEO company who can do the hard work on your behalf.
Generating backlinks is one of the most important aspects of SEO. The search engines factor in how many other websites provide links to your articles to determine how authoritative you are in your industry. Publish high-quality content that other people think is worth reading, and you can boost your chances of earning backlinks without having to spend hours on guest blogging.
Rank for Long-Tail Keywords
You shouldn’t only target broad, generic terms that are almost impossible to rank for. Instead, you should target a wide range of both short and long-tail keywords so that you can grab some ‘quick wins’ and aim to rank highly for high-traffic queries in the long run.
As you can see from above, blogging is essential in 2019 and will likely continue to be for the foreseeable future.