The Vans Custom Culture competition inspires high school students across the
Since 2010, Vans has hosted a nationwide event called Custom Culture where high school students ‘design their own VANS’- the project has opened the doors to thousands of students across the US to compete and create masterpieces of art from a pair of traditional Vans shoes. The winner is awarded $50,000 toward their high school art program!
Registration is slated to kick-off in
After an internal Vans team narrows down the selection, the public will have the opportunity to vote through the Vans Custom Culture website from April 22 to May 13, 2013. The top five schools will be invited to
In March 2013, the designs created by 2012 Vans Custom Culture winners Rio Rancho High School (Rio Ranch, NM) will go on sale at Vans and Journeys stores as well as the Vans online shop. Rio Rancho claimed the $50,000 prize last year as well as Journeys’ “Local Attitude” award when their designs were recognized amongst the nearly 900 participants.
For more information both students and teachers alike can visit Vans.com/customculture. The website is the central hub for the contest, providing registration information, contest rules, an exciting kick-off video and program updates.
For more details, visit the Vans Custom Culture platforms: