The partners of JAD Benefit Solutions, a Bend-based health insurance agency, announced that they are embarking on their second decade of service with a brand new name, a new identity and a new website.
According to Founder and Co-Partner Joanie Moore, significant changes in the insurance industry prompted them to reevaluate the mission and brand image of their business, and the time was right for a name that truly captured their ongoing commitment to service.
“We chose the name Noble Insurance Solutions to reflect the great pride and integrity we take in providing protection to our clients,” said Moore. “With all the upheaval taking place in the insurance industry, we want people to know they have a trusted partner who can help solve all of their problems and needs.”
The agency began providing health, dental and vision plans in Bend in 2003, choosing the name “JAD” to represent the initials of the founding partners. After 10 years of developing long-term relationships with businesses, families and individuals, the partners are confident that clients will respond well to the new brand identity.
“The passage of the Affordable Care Act (aka ‘Obamacare’) has brought a lot of confusion to our community, as well as to our country, about what will be covered and what it will cost,” said Noble Co-Partner Galen Blyth. “Our new name and the shield in our new logo symbolize the solid protection we can give clients for whatever challenges or pitfalls they may face – large or small, extreme or routine.”
Moore and Blyth were assisted in the renaming and rebranding process by Paul Ruettgers of Kinetic Branding and Cam Davis of Wordplay. They guided the agency through a complete Brand Energy Review and revamped the old JAD website (www.noble-agency.com). The two also created a series of TV commercials that they said position Noble as a responsive, reassuring influence amidst the ongoing turmoil of the insurance industry.
“We’re very excited to launch our new brand image along with our first-ever TV campaign,” said Moore. “After 10 years in the industry and our insightful brand review process, we have a very good understanding of what makes us unique to our customers. We’re ready to share that message with the rest of the world and take on the challenges of the next 10 years.“
Noble Insurance Solutions is a health benefits agency, serving businesses, families and individuals in Oregon, and also licensed in Washington and California. They provide a complete array of health, dental, vision, life, disability and Medicare supplement plans.