Tourism Industry Booming

Director of Visit Bend, Doug La Placa, recently released the FY2013 year-end tourism data stating, “It’s exciting to see the strong and positive momentum in Bend’s tourism industry.  We’ve had two consecutive record years, and Fiscal Year 2014 is off to a great start.”

Several factors are generating the positive momentum in Bend’s tourism industry. “The rebounding national and regional economies have a lot do with the increased demand for our destination, but I think the true driving force is Bend’s increasingly compelling mix of recreational, cultural and lifestyle opportunities,” said La Placa. “Bend is evolving quickly in an exciting direction and the country is taking notice. People want to be here.”

TRT Collections

• FY2013 total TRT collections equaled $3,888,070.  This was a +10.3 percent YOY increase and a historic high.
• FY2012 and FY2013 represented back to back record years for TRT collections in the City of Bend.
• 9 of the 12 months of FY2013 posted record high collections for that given month.

Citywide Lodging Occupancy (STR data)

• FY2013 citywide lodging occupancy marked a historic high (data going back to the peak of 2007).
• Each month of FY2013 established historic occupancy highs for that given month.

Average Daily Rate

• The citywide average daily rate (ADR) for FY2013 marked a historic high (data going back to the peak of 2007)
• Each month of FY2013 established historic ADR highs for that given month.

Website Traffic

• Visits to www.VisitBend.com during FY2013 equaled 806,752 total visits.  This was a +20 increase over the previous fiscal year and a record high.