Bend Realtor Oleta Yancey Rebrands to Kindred Real Estate

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Yancy built Kindred Real Estate on a foundation that integrates smoothly with the times. Her focus is on flexibility, responsiveness and using technology to get the best results.

“It was the best of times, it was the worst of times…” – Charles Dickens, A Tale of Two Cities


This famous quote aptly describes the cyclical nature of the real estate business. In the past 10 years in the real estate industry, I have seen many changes—through small brokerage ownership and involvement in regional and national franchises.

The “worst of times” seems to have taken a reprieve, and better times are here, as the real estate market is finally showing signs of growth again. It’s been a perfect time for me to initiate my own company, founded on principles I believe in, values that will help me to serve my clients through good times and bad with a steady presence.

I worked with Intrepid Marketing here in Bend to create a new name, Kindred Real Estate, and logo that encapsulate these principles and values. Investing in or selling a house or property is a big step in people’s lives, and most people are going to do it more than once in their lives. My belief is that, as a real estate agent, I should be a collaborator and a trusted advisor to give sound opinions and advice. In a field that is all too often about one-time transactions, I want to build a team of brokers who are in it for the long haul. Your real estate agent should be a kindred spirit, someone who’s always there for you—the kind of person you might have coffee with…just because.

Kindred is able to be flexible and fluid with market changes, rather than being bound by corporate franchise limitations. That means we can really personalize our services to each client, and give them the highest standards in our industry. In addition, technology and consumer decisions have changed in the past several years, and I’ve worked hard to stay current with the latest trends in real estate and business. Many independent contractors in all varieties of businesses work from their home offices and coffee shops these days because they can rely heavily on the technology of today. We’ve built Kindred Real Estate on a foundation that integrates smoothly with the times. Our focus is on flexibility, responsiveness and using technology to get the best results.

One thing doesn’t change, however, in the best of times, and in the worst of times: our profession is all about people and relationships. We must start with understanding each and every client and their goals and then work diligently to find the best fit to meet them. We’re not in this for isolated transactions; we’re here to build something much deeper and lasting.

Oleta Yancey, Owner/Designated Principal Broker, ABR, Kindred Real Estate, 541-410-8373, Okyancey@Gmail.com, http://kindrednw.com/

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