Children’s Trust Fund Launches New Campaign for Charitable Tax Checkoff to Prevent Child Abuse

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The Children’s Trust Fund of Oregon launched a new campaign to protect kids and strengthen families in Oregon. The Childhood Should Be Sweet campaign urges Oregonians to prevent child abuse by participating in the charitable checkoff on the Oregon state tax form. The new promotion reminds Oregonians that “Childhood should be sweet! Protect It.” With over 11,500 Oregon children confirmed to be victims of abuse in 2011 and nearly 75,000 reports of suspected abuse in the same year, Oregon tax payers can help reduce these numbers by supporting prevention programs for families and children at risk of abuse.

Charitable checkoff proceeds designated to Prevent Child Abuse (line 56) are managed by the Children’s Trust Fund of Oregon and distributed to local child abuse prevention programs across the state. Since 1985, the Children’s Trust Fund has invested almost $10 million in best practice child abuse prevention programs in Oregon.

The new Childhood Should Be Sweet campaign was created in partnership with Gard Communications. Gard donated their services to create the engaging images and messaging that will be seen on Portland area Max trains and Tri-Met buses as well as area billboards and other statewide promotions.

The charitable checkoff offers tax payers the opportunity to support selected statewide causes on their Oregon taxes. Since its inception, the charitable checkoff has received almost two million contributions and raised more than $13.5 million in contributions for charitable organizations throughout the state.

The Children’s Trust Fund of Oregon works with partners across the state to prevent child abuse and neglect through strategic investments in proven programs, public education and awareness as well as policy and research.

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