Cornell University’s School of Hotel Administration, which has built an international reputation among hoteliers and restaurateurs for its executive education program, will offer three-day executive education courses this winter in Bend.
Hospitality and tourism leaders are invited to attend the courses, which will be taught by Cornell faculty and offered through Oregon State University–Cascades in Bend.
The collaboration between Cornell and OSU-Cascades launched in August 2010 when a cohort of hospitality professionals came to Bend for an intense three-day analysis of marketing issues taught by one of Cornell’s top teaching faculty.
The new winter courses focus on leadership development and interactive marketing. “These are two areas where hospitality professionals continually seek to improve, and where Cornell has contributed extensive research and expertise,” said Tom Kline, executive director of executive education for Cornell’s School of Hotel Administration Professor Bruce Tracey will teach a course called Leadership and Motivating in the Real World at OSU-Cascades from January 17-19. In the course, participants will examine the characteristics of authentic leadership and how to motivate employees to peak performance. An associate professor at Cornell and editor of the Cornell Hospitality Quarterly, Tracey has won numerous teaching awards and consulted with Four Seasons and Moevenpick hotels. His research interests include training, leadership, employment law, and turnover costs.
Professor Lisa Klein Pearo will lead Interactive Marketing for the Hospitality Industry from Jan. 20-22. Pearo earned her DBA and MBA from the Harvard Business School. Her research focuses on information search, learning, and decision-making in interactive environments. Her course is designed to provide participants with the tools, frameworks, and insights to develop, implement, and measure interactive marketing activities across mobile, social media, direct mail, e-mail, and Internet display advertising platforms – all as part of an integrated communications program.
Michael Hraba of San Francisco’s Waterford Hotels and Inns, who attended the earlier workshop at OSU-Cascades, said “the Cornell program drives you to think differently about your role in your organization and perform at a more strategic level than you realized was possible.”
OSU-Cascades Vice President Becky Johnson said OSU-Cascades is developing programs that “build leaders and strengthen the economy locally and nationally. “The collaboration with Cornell’s hotel school is a great example of that.”
The three-day courses are limited in size and early registration is encouraged.