Today’s businesses are heavily dependant on proper exposure and marketing. No matter what your service or product is, it will need to be marketed effectively and to the right audience if you wish to find success.
However, marketing can be extremely difficult at times, especially if you cater to a niche audience. Today’s market is more competitive than ever as new products and services are being bought and sold at a high rate.
Marketing has actually changed over the year. It’s not how it used to be. We hardly use traditional marketing methods anymore as online marketing is on a rise with more and more people now using the internet.
If you’re finding it difficult to market your business then you have landed on the right page. Here are tips on how to promote and market the most difficult businesses:
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Know your target market inside out and cash in on opportunities
Your business may have an unusual niche that makes its target market very small hence more difficult to market and promote. However, the smaller the market, the better chance you have at knowing your customers thoroughly.
You may only be promoting your business to a small audience, but if done effectively, they can prove to be loyal and consistent in their purchases.
Make sure you have a feedback system in place, so you can learn from your mistakes and improve on them.
Vermont Wooden Toys, for example, has a very small target market because of which they have established an intimate relationship with their customers. There are diverse clienteles that rely specifically on this business to provide the safest toys for their children or siblings.
It’s a small business but its reach is huge all thanks to its incredible marketing strategy. Things actually turned in 2007 when parents became aware of the potential hazards of using certain toys, especially due to the presence of lead.
Vermont Wooden Toys cashed in on this opportunity and reached to its audience highlighting how its products are safe to use. This gave the company free exposure as influential magazines and news channels such as the New York Times and NBC News covered the entire story, helping the company increase its market share.
2. Incorporate innovative and novel ways of promotions
Although traditional ways of marketing such as newspaper advertisements and tv commercials are always a viable and safe option when it comes to marketing, there are now newer and better ways to promote your business or services.
You should use social media marketing, especially if your audience is available on the internet. PowerJackMotion, for example, appears to be doing very well in this regard. It produces a very niche product but it markets it in an effective manner.
It does not just sell actuators, it offers safety so when you buy products from this manufacturer, you know you’re choosing a safe option to get the job done.
- Invest in PPC
Use technology to your advantage. No matter what you are selling, the pay-per-click method has proven to be extremely useful across the board.
A small company that used PPC to reach to a wide audience is Lefty’s Left Handed. It’s a San Francisco-based left-handed retail specialist that found great success by using PPC. It targets customers by using long-tail keywords – a technique that allows its to reach people that are actually interested in what it has to offer.
4. Be open to new ideas
Think about ways to improve your current business that would make it appeal to a larger audience. Try to serve new target markets, take a chance with a new product line, explore a new demographic, and provide people with what they actually want.
Why Some Businesses Are Hard to Promote
It’s due to several reasons including:
- You have a small target audience
- Your target audience is not available in one corner
- Your product is very expensive
- You’re offering a new product
- There are cultural issues
- The competition is very stiff
Some of these problems are very common. For example, McDonald’s had to face a cultural shock when it tried to enter the Middle Eastern market. It eventually brought changes in the menu and business structure to ensure the business ran smoothly.
You must be willing to make such changes if you really wish to find success in any industry. Follow these tips and it will be an easy job to handle.
