Tips To Creating An Effective Corporate Training Video


The use of video is becoming more and more prevalent in today’s world. It’s a great way to consume content and share knowledge online. According to a study conducted by the Pew Research Center, YouTube is very important to people. Over 90% of users said that it helps them solve their problems. According to TechSmith’s 2018 survey, more people are watching a video for their own educational needs than ever before.

Video is very important to the success of any training program. It can help customers get started with the product or service they purchased. This is why it is so important that training videos are part of the overall customer education program.

What Is A Training Video?

A training video is a type of video content that shows people how to do something. It can be created for various purposes, such as employee training, software tutorials and general knowledge.

Why Use A Training Video?

Video is the perfect medium for training. There are many benefits of using a training video with your employees or customers. Most people would rather watch a video explaining how to do something than read a lot of boring text.

  • Improve customer satisfaction
  • Drive more traffic to your website
  • Create smarter users and customers
  • Grow your business
  • Improve Google search engine rankings

How To Create An Effective Training Video

Even if you don’t have experience making videos, there are still ways to make highly effective training clips. Camtasia is a powerful video editor that anyone can use. It’s also easy to use and is capable of handling most video editing needs.

  1. Pick A Topic

The first step in creating a useful training video is to select a topic that is of interest to your audience. The right topic is essential to grab your watchers’ attention and keep it through the whole video.

Conducting thorough research is the first step in developing a strategy that will meet the needs of your audience. Doing so helps you identify the most effective ways to reach them. To pinpoint a topic, aim for a single, focused idea.

  1. Determine The Type Of Video You Want To Create

First, pick what type of video format you want to use. The next step in creating a training video is choosing a format. This step is important, and you should consider all of the factors that will affect the video’s production. There are many types of knowledge-sharing formats out there.

Each format will have its unique characteristics and weaknesses. You probably don’t want to do a lot of complex stuff in a short video. Some video formats to consider are screencasts, micro-videos, role plays, interactive, animation and presenter videos.

  1. Set Up Storyboard And Script

When you think about your video, a clear picture comes to mind. The layout and visuals are both neat and the words are just as good as they sound. If you’re going to start recording immediately, then you must have some time to set up all of the necessary equipment and processes.

Even though you can produce a video without a lot of preparation, the right format still shows the importance of having a good video in mind. This is why storyboards and scripts are so important.

  1. Record And Edit Video

Once you’ve done all of the prep work, you can finally start recording. Everyone can benefit from having the proper tools and equipment to record great videos. Annotations are great tools to draw attention to specific things in a video. They can be used in combination with other animations and text to keep viewers’ attention focused on the video.

Putting text on a video helps keep things interesting while also making them look simple. Animations are great for keeping text and shapes moving. Show the narrator in your videos to give a personal touch. Interactive hotspots are becoming more prevalent in corporate videos. They allow viewers to interact with the video content and guide it in a certain direction.

  1. Review The Recording

One of the best ways to get feedback on an early draft is to have someone review it. This will let you know if the project is on track and allow for course changes. Have others review the video as well. A fresh set of eyes on the project can find things you missed.

Create a feedback loop to let users rate and comment on your video. After collecting feedback, iterate on your video and upload the new version to get another round of feedback. Once you have received enough feedback and implemented the final edits, it’s time to upload the video to your favorite site to share.


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