Has your ecommerce business struggled for sales as of late? If you want your online store to remain in the upper echelon of its market, you must seek to rectify this worrying trend as soon as you possibly can. A failure on your part to attract customers and seal deals will, before too long, result in you injuring a loss on your site, simply because you won’t be making enough money to cover your hosting and uptime costs.
If you want to continue to make money from your ecommerce business, then you need to sort out your stumbling sales statistics before it’s too late. Here are three ways you can do just that:
Build your brand awareness
Your sales may have staggered recently, simply because your target customer base is no longer aware of your brand. If it’s some time since your last attempt to enhance your brand exposure, then this is more than likely the case.
Now is as good a time as any to devote your time, effort, and money into building your brand awareness. When you decide to take on this all-important challenge, be sure to put the following advice into practice:
- Partner up with other businesses that share similar brand values to them (and piggyback off of their popularity)
- Don’t be afraid to give email marketing a go
- Use hashtags on social media like there’s no tomorrow and even attempt to create your own
- Attend trade shows and fairs to spread the word about your online store in the real world
Keep track of your sales
If you don’t know what state your sales are currently in, then you won’t have a chance of being able to increase them. Quite simply, you need to know everything there is to know about your sales, which means that you should resolve to keep a track of them at all times.
If you are running your ecommerce business from Shopify, for instance, you can apply the multichannel Shopify inventory management software that has been created to help you stay updated on your sales. This comprehensive analytics and reporting software has everything you need to gather, study, gauge, and leverage up-to-date data across all of your channels and warehouses. This will help you to keep a track of your current stock and inventory levels, your current and future profitability, and, most important of all, your sales margins.
Optimize your lead generation
You’re not currently making a lot of sales, which fundamentally means that you’re not generating as many leads as you need to. People are accessing your site, they’re just not buying anything from you…
This worrying downturn in your lead generation might be because you’re going about things completely the wrong way. Ecommerce lead generation is different to usual lead generation, and it’s essential that you get to grips with the former if you want to fix this particular issue that is currently plaguing your sales.
Here are some effective ecommerce lead generation strategies that you should seriously consider embracing:
- Make use of ad extensions
- Offer discounts, benefits, and even freebies like there’s no tomorrow
- Ask your site visitors to opt-in for push notifications
- Make an effort to simplify your checkout process
