Have you recently opened your own business? Maybe you haven’t yet launched your business because you are still getting everything organized and ready to go. A major part of owning your own business is getting the word out and making connections with potential clients/customers, vendors, and partners. While there are different ways you can go about networking, one option is to throw a business event or gathering, where everyone can mingle and you can use the opportunity to talk about your company and its mission/goals.
Of course, throwing your first business event is often easier said than done, as there is a whole lot involved. Here we’ll take a look at a few tips that can help ensure your event is a raging success and gets you the kind of results you were after.
Choose the Perfect Venue
One of the biggest determining factors in how successful your event will be is the actual venue itself. You need a location that will accommodate your guest list, have any sort of audio and visual equipment that you may need for making a presentation, offer on-site catering or the option to bring in outside caterers, and the space for your needs (the layout itself).
Depending on the type of event you are holding, you may even want to consider outdoor venues. Outdoor venues can be just as lovely and even more memorable than a standard hall or conference room/center. If you are going to plan for an outdoor event, you’ll also need to consider renting washroom facilities for your guests. Renting from On Site can make things simple as they have experience with private events of all sizes and large corporate events. They feature portable restrooms and hand-washing stations.
Think Long and Hard About the Guest List
The guest list will be another big determining factor in the success of your event. You want to be sure you invite a large mix of people, all of which would have some sort of interest in your business and can further your goals in one way or another.
When sending out invites, be sure to give plenty of advance notice so that you get a better response.
Set Up an Opportunity to Discuss Your Business
Because the whole purpose of this event is to discuss your business, get the word out, and increase brand awareness, there should be an opportunity where you can discuss the company. Rather than chat with each guest individually about your goals, or hand out a non-descript media release, making an audio-visual presentation is typically the best idea. Just make sure it is engaging, entertaining, is clear and concise, and isn’t too long.
Follow Up with Attendees
The final tip is to make sure you follow up with all attendees a few days after the event. Thank them for coming, ask if they have any questions, and make them feel important and appreciated.
Congratulations on a Successful Event
These simple tips will help you to lay out a roadmap for your first business event that helps ensure it is the giant success you hoped it would be.
