Question:
As a local business, I’m looking for ways to stay visible and expand my customer base.
How do I spread the word and connect with community?
A: Great question. Your community can be your strongest customer foundation. Local customers are more likely to become repeat buyers, refer others and build long-term loyalty.
- Focus on visibility. Show up consistently. Attend local events, markets and networking opportunities and finesse your online presence. Connection builds trust — and trust drives business.
- Big impact with a small budget. Save money by partnering with other local businesses. Cross-promotions, special deals, referrals and joint events can expand your reach without significant cost.
- Being online for locals. Most people will look you up before visiting. Keep your business hours, location and contact info updated, and make sure your online presence reflects your brand.
- Content choices for social media. Focus on connection. Share your work, highlight customer experiences and show your involvement in the community. Try making a posting plan that reaches your target audience. Consistency matters more than perfection.
- Are reviews really that important? Absolutely. Reviews act as modern word of mouth. Ask happy customers to leave feedback and always respond — it shows professionalism and care. Promote those reviews!
- Setting yourself apart. Your story sets you apart: Why you started, who you serve and what you value. People connect with authenticity, not just services.
Bottom line: Local promotion doesn’t have to be complicated. Stay visible, build relationships and be consistent — your community is your best customer.
Central Oregon Community College’s Small Business Development Center offers free, confidential professional business advising and a variety of low-cost courses to help entrepreneurs through the business lifecycle. Visit cocc.edu/sbdc to learn more and read testimonials.
About the Expert:
Agatha Ventura is a bilingual business adviser with COCC’s Small Business Development Center. She holds a master’s degree from Tufts University and works in people management in the corporate sector; she supports clients on business starts, marketing and daily operation management.
