Keynote sponsor, Decipher, helps bring leading women experts to speaker lineup at annual conference set for October 13-14 in Bend, Oregon.
Leading women in the business, technology and marketing community are key participants in this year’s Bend WebCAM conference, hosted by Pixelsilk and AdFed of Central Oregon. Market research services and software firm, Decipher, is sponsoring two women keynote lectures for the annual conference, which will take place in Bend, Oregon, October 13-14. Decipher’s president and CMO Kristin Luck, has long had a core mission of promoting women in STEM fields.
“Based on research by Catalyst and Women in Research (WIRe), we know that gender equality and representation is still an issue in the workplace, particularly when it comes to fields like science, technology and engineering,” said Luck, who won Woman Executive of the Year in the international Golden Bridge Awards program earlier this month.
“That’s why it is important both to me personally, and to our company as a whole, to support women sharing knowledge and expertise with others. Greater diversity breeds better products and services for all of us and Bend WebCAM is the perfect venue to highlight women in STEM.”
Decipher is sponsoring both women keynote speakers. Farrah Bostic, founder of the Difference Engine, will speak on lean startup principles and what they bring to the marketing field. Cognitive scientist Dr. Carmen Simon, managing partner at Rexi Media in San Francisco, will be presenting a lecture entitled “What Does It Really Take To Create A Memorable Presentation?” that addresses memory and neuroscience principles.
Dr. Simon said, “I consider it an honor to be asked to participate in a conference that promises to address ‘both sides of the brain.’ As a neuroscientist and researcher, I like this premise. I’m looking forward to distilling practical guidelines for taking a piece of content and, instead of letting it be forgotten quickly, have it reside in the mind for days, weeks and months.”
Other women speakers at the event include Cindy Krum, CEO and founder of MoxieMobile, and Anna Sawyer, director of content and product marketing at mobile app company Guidebook.
The full agenda and all speakers’ bios for Bend WebCAM are featured at www.bendwebcam.com/speakers. To register for Bend WebCAM visit www.bendwebcam.com/register/.
About Bend WebCAM
Now in its sixth year, Bend WebCAM was the first conference in the country to appeal to both the logical and emotional sides of the brain, emphasizing the inseparability of technology and creativity in the 21st-century business plan. Anyone who has a website, uses social media or believes in the power of digital marketing flat out needs to attend.
About AdFed of Central Oregon
The Advertising Federation of Central Oregon (AdFed) is a non profit, membership-based organization of advertising, marketing and public relations professionals who are dedicated to upholding high ethical standards for communications in Central Oregon by supporting educational opportunities that promote the value and functions of advertising and by assisting in the promotion of socially responsible community service projects. AdFed of Central Oregon is an affiliate of the American Advertising Federation (AAF), which represents a national network of over 50,000 professionals in the advertising industry. AdFed of Central Oregon is the only advertising-based club in Central Oregon and has often been recognized as Club of the Year for their district, which includes Oregon, Washington, Idaho and Montana.
