As more and more consumers spend increasing time on their mobile devices such as smartphones and tablets. The challenge for brands to better connect with their customers through these devices and in real time is certainly growing. Creating campaigns that work well through social media, e-commerce and display advertising whilst being easy for the target market to access is important, which is why technology advancements are being used increasingly for marketing purposes. Simple TV advertisements or banners on the street are now no longer enough for marketing campaigns; in order to be successful it’s vital for brands to incorporate technology into their advertising efforts.
360 Video
A 360-degree video is a video that is created with a 360 or spherical camera system in order to capture a whole 360 degrees of a scene. Now available for Facebook and YouTube, an increasing number of brands are using this exciting technology for advertisement purposes, for example 888 Poker, where you can watch awesome 360-degree videos of poker games online. This is a captivating, innovative way for marketers to share immersive content, stories and experiences with their target market, and we can expect to see this technology used in various marketing campaigns in the future.
Apps and Push Notifications
An increase in smartphone and tablet use has given brands and marketers the opportunity to share information with their target market in real time by notifying them directly. No longer do marketers need to simply sit and hope that their campaigns will be noticed; the use of smartphone and tablet apps allows them to send a push notification straight through to a customers’ device, where they can’t help but notice and read it. This allows marketers to better connect with their target market and share up to date information the moment it is available.
Social Media
As more and more social sharing sites crop up and social media sites such as Facebook and Twitter dominate the digital world, businesses are relying on social media in order to market and advertise. Sites such as Facebook provide a valuable platform on which marketers can not only display advertisements and use innovative features to attract new customers, but also interact with and build better relationships with their existing customer base.
Connecting with Customers
Technology isn’t just improving and changing the way in which brands and businesses connect with their customers online, it’s also improving the offline experience. For example, it’s possible for a customer to walk into a store and place an order at the entrance on a tablet device, or leave a review for the store and detail their experience in order to provide the business with valuable details on how they can improve. Not only is technology helping to improve marketing, it’s also important to significantly improve the customer experience and stay up to date with what your market wants.
How do you use technology when it comes to marketing and advertising your brand, products and/or services? We’d love to hear from you in the comments.
