Promoting your business locally might seem like no easy feat, as you may have to stand out from the more established brands. However, there are many ways you can attract a considerable footfall both in-store and online. Read our helpful advice on how to promote your local business.
Create a Striking Website
One of the first things you must do is create a striking website. It is here people will visit to learn more about your brand, business, products and services, or to simply discover the address and opening times of your store. You must, therefore, develop an aesthetically-pleasing, easy to navigate website that showcases who you are, what you do and where you are based.
Active Social Media Profiles
Reach out to a local audience by developing a solid social media strategy. Find ways to connect with potential customers through engaging posts that are helpful or entertaining. Consider launching a competition that will encourage your target audience to engage with your brand, and ask them to like and share the contest to increase your reach. You also have the option to publish paid social media posts, so you can target an advertisement at a specific age range, gender and location.
Brochures and Flyers
Promote your brand in the local area by producing high-quality brochures and flyers, which will allow people in the neighborhood to learn more about your brand and services. Create a style that complements your branding, and don’t forget to detail your pricing, location and contact details, such as a telephone number, email address and website. Turn to a professional printing company, such as Vistaprint, and check their coupons to buy brochures and flyers for a fraction of the price.
Attend Local Networking Events
Form connections in your industry by attending the many networking events in the local area. Join industry events to network with like-minded entrepreneurs or companies, who could become integral to your business success in the future. Stand out by participating in conversations and seminars, and you could even volunteer to speak at a conference.
Sponsor an Event
As well as attending local events, you should also sponsor local charitable events, conferences or sports teams. It is an effective tactic for boosting your brand awareness in the local community, so it could encourage people to turn to your business for a product or service.
Volunteer
Do you not have the budget to sponsor an event or sports team? If not, donate your time by volunteering at a local charitable event. Gather your team together to give something back to the community, and ensure you wear t-shirts with the company logo to increase brand recognition.
Start Blogging
Become an industry thought leader by writing a regular blog. This will not only help to increase your online presence in the search engine results pages, but visitors may also turn to your site time and again to receive the answers to their questions.
Do you have any marketing tips for local businesses? We would love to read your advice and stories. Write a comment below.
