Part of the challenge of being in business is getting more of it. As a contractor, it’s up to you to earn the respect of customers and deliver results that keep them coming back for more. It’s not enough to deliver mediocre work and expect homeowners to flock to you.
It takes time to build trust and for other people to see the value you have to offer. Always be searching for ways to impress your clients, so they’re motivated to want to spread positive feedback about you. The more confidence consumers have in you, the more likely they’ll be to do business with you. See four ways contractors can generate more business.
Be Recognized as Expert
One way to get more customers is to be properly licensed and educated in your field. For example, you’d expect a builder in the state of Michigan to have their Michigan builders license before they start working on your home as a benchmark of their competency. These are the type of instances that will make or break the trust between a contractor and their client. It’s not responsible to practice certain professions without the right education and licensing. You’ll lose business and have to scratch and claw your way back into the industry if you try to be sneaky.
Be Reliable
If you have a meeting with a homeowner at a particular time, arrive early. Be reliable with those who you’re doing business with, so they start to trust you. Being dependable and consistent will help you create stronger relationships with your customers, especially when you’re talking about their home. They’ll adore you if you’re responsible and take your role seriously. Your client’s time is valuable and it’s a good idea to show your respect by delivering on your promises.
Build Online Reviews
Generate more business by having strong reviews posted to your website and online. Homeowners are going to search for you and judge you based upon what they read on the Internet. Be proactive and collect positive reviews from happy homeowners as soon as you finish a project for them. Give them an incentive to want to go online and post positive feedback. Reviews are big for helping you drive more business and recommendations.
Practice Honesty
One sure way to lose customers is to be dishonest. Never lie to a homeowner or tell them half-truths. Always lay it all on the table and let the client decide how to proceed. One lie leads to the next and soon you’ll find yourself in a web of falsehoods. This goes for those working for you too. Remind your employees to always be honest and solve the problem as quickly as possible. Homeowners who are pleased with you and feel they can trust you will tell their friends and family members about your business.
Conclusion
It’s not easy to build a book of business, especially as a contractor. That’s why you have to work at it and practice habits that help drive customers to you. These are four ways contractors can generate more business.
