Academic writing has continually become competitive because of new qualified and entrants into the business. If your online presence dwindles, this means your clientele will likely be snatched by other companies who have strategically positioned themselves for growth. It is therefore important to ensure you promote your company and be visible even in the low seasons to build and maintain your client base. Thus, whether you have to take a holiday or the schools have been closed, your online presence and brand visibility should never dwindle. This article features some effective strategies to promote your freelance writing services and ensure your brand growth and dominance and guarantee traffic to your website all year round.
Create an email signature
First, you should find a way to create and build a mailing list with your clients and continually email them on discounts, your new blog articles etc. This ensures constant connection and communication with them on some of your products. Additionally, it is an advertisement of your products and you advertise to your potential clients. An email signature has a relatively higher conversion rate than many other advertising platforms. The beautiful thing with email signatures is that it will be appended on each of your emails you send out and you do not necessarily need to include it in each email because it is automated. Have a good email signature which entails promotional message for your clients. In each of emails, you should have some information pointing your academic writing platform and a tagline on any other contact information.
For example:
Susan Reynolds – Professional Copywriter
BestAcademicWriting
Follow me on twitter: @susanreynolds1
Increase your social media presence
Social media has become one of the best platforms on the internet and one of the best avenues to dominate the cyberspace. It is frequented by many people and social media companies provide subscription services that can help you reach a wider audience. Therefore, invest in social media presence by using the promotional tools they provide to boost your brand visibility and reach more customers. Additionally, engage with the clients on the social media and address their concerns. Promote your blogs and website by posting links on the social media and consider also paying for ads on social media.
Use proven SEO Tools for your website
The cyberspace continually receives exabytes of information daily and the search engines have become the preferred methods to scour this information and find what you need. If you need more online presence you must invest in SEO to rank your content highly on the search engines to drive more traffic on your website. The best place to appear is on the first page because very few visitors bother to visit the other billions of results delivered by the search engines. Therefore, you must find a way to utilize SEO tools to ensure your website ranks highly on the search engines’ first results page. Either learn on how to use SEO or contract companies who specialize on online promotion.
Writing blogs
If you do not have a blog it is high time you start one. As experts from Top Writer List suggest, in the academic writing industry, a blog offers more value to potential clients more than any promotional video and image you can share on the internet. It serves as a tangible evidence that this company has great writers who have good writing skills and can package information perfectly for a particular audience. Blogs also serve as a good way of ensuring that you research and keep up with the latest trends in the industry. They also help you connect with your clientele and drive more traffic to your website. Therefore, start a blog if you haven’t and if you already have, ensure you post more articles regularly and share them widely to drive more traffic to your site.
Set up an FAQ page
An FAQ page is a customer convenience area where your clients an any visitor can learn more about your services. The clients find quick answers to the common questions your prospects ask about your services and it can be enough to convince them to contact you or request your services. Potential clients will also have fewer questions regarding your operations and it becomes easier to work and do business with them. Therefore, set up a FAQ page and explicate more of your services which helps convert a visitor to a client.
Connect with other people in the industry
Connecting with other academic writers can help you find work because some academic writers have more work and they could hire you to help them. If you ask, chances are that someone will either give you some work or help you find work. Connecting and networking with other people in the industry can help you land new gigs and referrals because the industry is not yet saturated with competent service providers. Use LinkedIn and other platforms which can help you connect with other people in the industry and direct them to your website.
Concisely, you must find innovative ways to remain relevant in the industry and keep up with its dynamism. Invest your time and resources in the aforementioned strategies to become more visible and market your brand. None of the aforementioned strategies is perfectly effective but they compliment each other. Therefore, you should devise a multifaceted approach to utilize all of them and perfect each by counter-checking its efficiency versus the results it delivers. Refine them till you achieve your goals and always find new innovative ways to stay ahead of the pack.
