One of the most exciting business ventures becoming popular these days is selling CBD-related products. Whether you’re selling drops to help people relax and focus like Verma Farms, or you’re a blogger writing about the best CBD-infused recipes, your business is definitely going to get some attention. Because the US is becoming more friendly legally to cannabis products and CBD oil in small amounts is legal to ship anywhere in the US, this business is booming. But even if you’re selling the best CBD oil in the world, you aren’t going to get anywhere with your business if you don’t market it right.
Luckily, there are are some great ways to market your CBD business. By following the strategies below, your business will be successful in no time.
1 Understand who you’re selling to
Like with any business, you need to understand your customers. Are they more interested in CBD for pain relief, or do they like to chill with a CBD infused chamomile tea at the end of a busy workday? The feel of your business and the image you put forth on your website and social media content will be influenced by this, not to mention what products you’re selling and how much they cost.
To understand your customers, create a buyer persona first. According to Shopify, creating buyer personas includes finding these details out about potential buyers: demographics (age, gender, income level, education), psychographics (attitudes, beliefs, personality), and communication preferences (text, email, social media, etc.)). This will help you figure out how to design your website, and whether you should spend more time recruiting your customers with email newsletters or by creating paid Instagram ads.
The CBD market is going to hit $22 billion by 2022, so the sooner you understand your customers and selling to them, the better your business will do.
2 Create a “look” for your website and social media platforms
Once you know what your customers want, it’s time to choose how you’re going to brand your company. In addition to understanding their needs’, take a look at what your competitors are doing. And brainstorm with your startup members (and other stakeholders) to understand how they want their vision reflected aesthetically. In 2019, your look on the Internet is your look. If you can’t afford to hire a web designer, use a free site-builder like Wix or Weebly so that your site will look modern and sleek.
Remember that this needs to carry over into your social media platforms. So if you’re creating a logo, remember that it needs to fit on your Instagram profile, too–and if you create an app for customer orders, it needs to fit on there. Additionally, make your website mobile-friendly. The average American spends more than three hours on a smartphone a day, so chances are your customers will come across your company on a tiny screen. Make it easy to scroll on there.
3 Blog a lot
Lots of people are curious about CBD. Some of your customers, in fact, may have never experimented with alternative substances such as this one, but now that it’s been proven to be safe and popular, they’re trying it for the first time. This means that you have an opportunity to inform them–about CBD benefits, for example, or about how CBD has many benefits without getting them high the way ordinary marijuana would. The more you post, the more people will start reading your content and visiting your website.
Just remember to master SEO rules–which you can quickly do considering how many resources are available for free online–and check out what competitors are blogging about. Post regularly, and share your posts on social media, especially Facebook and Instagram. 68 percent of Americans use Facebook, so if they come across your content there, you’ll have lots of success.
4 Make industry connections
Finally, it’s a great idea to make industry connections. Experts can help you understand the potential of what your selling and might be interested in giving you money to join your startup venture. Combining forces with popular influencers is also a great idea. Do a search locally, and offer some free products to them–if they enjoy what you’re selling, they’ll spread the word.
Considering that influencer marketing campaigns earn $6.50 for every dollar spent, get in touch with influencers as soon as you can.
These are some of the best ways to successfully market your CBD business. What other strategies do you think would be successful? Share your insights in the comments.
