by RENEE PATRICK Cascade Business News Feature Writer
Central Oregon has a new family owned business in downtown Redmond. Denys and Teresa Middleton opened Dyna Core Fitness Bootcamp in January and have already attracted the attention of the community due to their comfortable yet upbeat atmosphere.
“We are not a typical bootcamp,” said Denys. “Everything we do is based on positive feedback.”
With their main goal based on quality of life, the pair has created business a model that addresses what they see as the main dysfunction in the typical gym situation. “People feeling out of place in a gym are a problem,” said Denys. “My wife and I both run the classes and are right there toe to toe with clients each step of the way. People feel comfortable when they come through the door and we adjust our exercises to fit them at a gradual increase. You come in at your level and our pace.”
The husband and wife team moved to Central Oregon from Southern California in December. Having spent years visiting Denys’ parents in Redmond, the pair knew they could see themselves as a part of the community.
“We fell in love with the people, they are genuine and nice and willing to help. We knew it would be a fit,” comment-
ed Denys.
The Middletons looked at many locations for their business, but finally settled on 444 SW Sixth Street as the space would be large enough for the company to grow and could also house Middleton Bookkeeping, Theresa’s other enterprise. The couple went to work in mid-December and over a series of 16-18 hour days, renovated the restrooms, added offices for Middleton Bookkeeping and cleaned out enough debris to fill three trailers.
Denys has been involved in the fitness industry for over a decade. A success story himself, he started weight training in high school. Going from 123 to 191 pounds, he packed on 60 pounds of muscle by training four hours a day and consuming 10,000 calories.
“Achieving the results as I did was phenomenal. I wanted other people to feel what that was like,” reflected Denys. “What is amazing is that our clients are achieving results in the last month that are boggling our minds.”
The Middletons use a body age calibration system to calculate what a client’s biological age is versus their real age. Denys said it was not uncommon to see people with biological ages 20 years greater than their actual age.
“We want people to see results and get those years back. And not only do we want to get those years back but give them healthier lives with less chance for illness and injuries. We want to make every day life better for people; it’s all about the practical application in the every day.”
DynaCore Fitness offers their program five days a week. Each day is focused on working a different body part, in effect breaking down the cost of a personal training session to a small class setting. Four classes are offered daily from 5:30am to 6pm without ever repeating the same exercise routine. “It keeps the body guessing and the mind occupied,” said Denys.
The Middletons offer a three day free trial which includes a body analysis which can give the client a good starting point to begin their fitness plan. A referral program gives customers a chance to earn a $50 credit on a month’s membership for every referral.
“We don’t do this to make a pay check, we want to give people the pride that we have felt,” said Denys. “To know what it feels like and to know that someone has their back.”
444 SW Sixth Street, Redmond, 541-706-0760, denys@dynacorefitness.com, www.dynacorefitness.com.
