Business owners all have the same goal when it comes to e-commerce merchandising. They want to increase their sales. Unfortunately, e-commerce site owners like yourself often struggle to achieve this goal. They want to convince customers to add products to their carts, but do not know how to actually persuade them to complete the purchases. They take many steps to increase e-commerce sales and marketing. Fortunately, there are a few fool-proof strategies that e-commerce site owners use to boost their profits. Read on to discover the top e-commerce merchandising strategies to drive revenue.
Offer Customers Bundles
One of the best e-commerce merchandising strategies for increasing sales is to offer bundles. Customers often avoid purchasing expensive products online because they fear that they will spend a large amount of money on a product that they will not be satisfied with. When e-commerce sites bundle large, expensive items with smaller, less pricey items, customers’ worries decrease. The bundling intrigues them and they use it to justify their expensive purchase. Hence, if you want to drive sales, implement this e-commerce merchandising strategy.
Provide Visual Search Results
Another e-commerce merchandising strategy that drives sales involves providing visual search results. When consumers use an online store’s search box, they have an idea of what they are looking for. However, they likely do not know exactly what they want. When companies’ search results display in photo form, consumers can view the items more conveniently. They do not have to select each option to see what they look like. Update your results pages by allowing customers to choose a “quick view” button. Then, they can get an even clearer idea of your products without having to click back and forth between pages. Upgrade your search results pages to increase sales through e-commerce merchandising. In turn, you might even improve search rankings on popular search engines.
Use Data To Make Decisions
Furthermore, use data to make your ecommerce merchandising decisions. With this strategy, you can learn what does and does not work quickly. Then, you can alter your merchandising tactics accordingly and drive more conversions. If you find that consumers typically purchase certain products together, you can begin grouping them together. Place the categories and/or products next to each other on your site. Or, considering running special cross promotions for these products. In doing so, you will boost your sales for at least one of those products while also expediting your customers’ shopping processes. Increase your customer satisfaction rates and your profits with a data driven merchandising strategy.
Integrate Social Media Buttons
E-commerce site owners also integrate social media buttons to raise their profits. Consumers use social media to shop, learn about products and talk about companies regularly. Companies use large chunks of their budgets to become social media famous. Thus, using social media is very influential and can drive sales if used properly. Offer consumers the option to post your products on their social media pages right from your site. Integrate a “Pin It” button for Pinterest and a “Tweet” button for Twitter. When customers post positive reviews about your products on their social media pages, display them on your e-commerce site. If you implement this e-commerce merchandising strategy, you will increase your reach and boost your sales.
Tell Customers A Story
Lastly, utilize the e-commerce merchandising strategy that involves telling customers a story. In-person stores implement different tactics to enhance their customers’ experiences. While you cannot use the exact same techniques for your online store, you can still improve your customers’ experiences. When you do, you will boost your sales. After all, consumers care a lot about the experiences they have when they browse products online. Use merchandising themes to tell customers stories about your products. This allows customers to connect with your brand and mission to their own values. In doing so, you will bring your products to life and increase your revenue.
As an e-commerce business owner, you want to use e-commerce merchandising best practices to accomplish your online store goals. Consider offering customers bundles so that they can justify spending more capital on your site. Get visual with your search results pages by integrated “quick view” buttons. Analyze your data and use your analysis to fuel your merchandising decisions. Integrate social media buttons to reach more consumers and showcase your products effectively. Finally, tell customers a story on your website so that their interest in your products grows. Use these e-commerce merchandising strategies to drive more conversions.
