For many people, summer is a long-awaited break that promises lots of fun away from your daily hustles. It not only comes with the wsop online casino codes but also brings the popular summer slowdown for many business owners. Many customers take trips and spend time outside, resulting in a decrease in traffic. Rather than settling for less than the average revenue, savvy business owners can use these fresh tips to boost their businesses this summer.
- Add Value Instead Of Cutting Prices.
To many marketers, cutting prices seems like the most logical way to attract customers during the summer season. That greatly reduces the profit margins in a business, but it may not attract new customers. As such, it’s better to increase the perceived value of your goods or services to entice new customers. A good example is giving away branded items such as beach bags or water bottles. That’s not only a great marketing tool but also goodwill booster among your client base.
- Try Out A New Item
Wise marketers give a trial to new products during this time to gauge the interest. That’s because there are few new items during this time, thus a better chance to outstand and attract attention. In case your clients show no interest, you can instantly cancel the offering. On the contrary, many small businesses only release new items during a back-to-school season in autumn.
- Partner With Another Business
Since most people tend to travel out of town during the summer season, collaborating with another business is a brilliant idea. For instance, a traveling company can collaborate with a hotel to get access to new customers and add value to their offering as most people traveling will need accommodation.
- Hold A Social Media Contest
Holding social media contests not only creates goodwill for your business, but it also engages the customers and increases page views. It’s among the smartest ways to excite your prospective customers during the season’s slow times. You’ll also need to include the season’s high times in the contest while personalizing it to reflect your target business deals.
For instance, an online retailer can invite his/her customers to submit their Fourth of July photos for some shopping coupons. That keeps in touch with the customer and inspires the loyalty of your shoppers. You can take advantage of Facebook and Twitter to organize the contest since they are always popular in all seasons and also have a wide audience reach that boosts sales.
- Be Seasonal And Smart
Taking advantage of seasonal marketing opportunities is an aspect of smartness. As a small business owner, you should look for a marketing opportunity centered on popular summertime activities. Beach trips, cookouts, and days at the baseball park are good examples of these activities. You should provide summer-themed content such as blogs and other posts on social media as a way of promoting your relevant product and services.
