To build a strong and successful company, you need the right people and tools for the job. In the digital marketing industry, there are some fantastic options available to help you undertake a range of tasks for clients. Plus, there are many that you can also use to breakdown the figures for your own organization. It’s essential to ensure you keep tabs on every aspect of your business efforts to enable the promotion of your services. So, what are the best tools for the job?
These tools are invaluable for any digital marketing company, whether you need them for in-house evaluation or client work. Take a look at some examples below:
Research tools
Every marketing agency knows that without planning and strategy work, results may fall flat at the first hurdle. Research is a critical element of any marketing campaign, and in the long term, it makes everyone’s job so much easier. There are different tools you can utilize across the web that deliver data and information to help you research a client project thoroughly. An example of this is using Google Trends. Google is one of the most frequented search engines, so it’s no surprise that the information it provides on trends gives you a good starting point for a project. You can query different demographics and interests. Plus, you can compare data and research competitors in the niche to begin your analysis work.
Project tools
When you’re handling lots of client projects, using team project tools is essential. This may be organization software or project management platforms, or perhaps automation software such as Ziflow that takes care of jobs such as proofing and content delivery on a scale. Using these types of tools ensures every member of the team is aware of every step of the project and can collaborate effectively, especially when you have remote teams working with in-house staff.
SEO tools
Everyone wants to be on the first page of Google but getting there is the hard part. Unfortunately, long gone are the days of using keywords in isolation in the hope that’ll you’ll appear where you want in the results. Many other factors are attributed to where you might place, and these need to be looked at as a whole. Many tools can help with this, including SEO and SEM software such as Ahrefs and SEMRush. You can research keywords, rankings, and link opportunities all from one dashboard. Plus, there are also tools to explore the most-searched content and discover what’s ranking well and where you may be able to fit in. These tools are not just crucial for client work; they are invaluable for marketing companies too.
These are some of the best tools to use in your digital marketing agency. There are many others, including:
- Analytics and Insights tools
- Advertising platforms
- Design software
- CMS systems
- Social media management platforms
- Email marketing management software
- Communication and messaging apps
- Content outreach tools
- PR software
You can also explore free and paid versions depending on your company requirements.
