Every university wants a share of the student market, a population that is slowly decreasing every year. Higher education marketing is all about a winning strategy. Here are some of the higher education marketing trends that you are likely to find universities using in 2020.
- Creating A Brand Identity
There is no better way of creating a brand than telling a story. This type of story can be conveyed in full or as missions, visions, goals, and objectives. The current trends in higher education are all aimed at creating distinction and a sense of purpose in students, parents, donors, funders, and partners.
These core values are shared among academic, admissions or enrollment, administrative, and marketing departments. It is about integrating various components of a university to fall under one voice. The entire university body should deliver quality services and products as a unit.
With branding, you can easily capture the attention of all stakeholders through storytelling, logos, and slogans or tagline. New and established universities are working extra hard to create a name in the education industry.
- Creating Brand Awareness
By word of mouth, higher education institutions spread their messages all over the world. For it to create a sense of association, this form of marketing involves alumni, donors, potential, and current students.
Through conversation marketing, they get the right-fit prospects through the inner and outer circles of their brand ambassadors. brand ambassadors are always proud and willing to market the institution’s products and services.
Universities and colleges have discovered that higher education is not only about the institution. They are now celebrating alumni, students, and faculties as heroes. They believe that putting them in the spotlight motivates others to join. Since it is about building a relationship through shared values, they are creating a lifecycle that begins from a prospective student to a donor. It is more of.
- Digital Marketing Trends
Marketing in universities has shifted from paper print to digital advertisements. These institutions are now making good use of the internet and digital technologies such as website platforms, desktop computers, and mobile devices.
They all try to make statements through brand anthem videos, which are usually attached to their websites’ homepage content or social media account bios. Through social media marketing, universities can now interact with students from where they spend most of their time. Some colleges allow students to run their accounts just to achieve the right content.
Other digital marketing trends include Search Engine Optimization, which is not complete without mobile-first websites. This marketing tool is what experts in collage or school essay use to offer free sociology samples – https://eduzaurus.com/free-essay-samples/sociology/, or examples and other topics from their database. When you search for sociology essay examples, their platforms appear first on the result list.
Therefore, SEO together with keyword guides makes a very important marketing tool, one can that can be used to rank high on search engines. This trend shows that higher education instructions are investing hugely in new technology and advanced design concepts to make good use of the digital space.
Most website traffic comes from smartphones, tablets, and other portable devices, thanks to the widespread use of mobile devices. This trend shows that there is a need for mobile-friendly websites using intuitive, responsive, and interactive designs.
- Investing in First Impression
Universities have discovered the halo effect and its importance in determining their position in the education industry. More higher education institutions are investing and enrolling in higher education ranking institutions and surveys. Getting a good ranking position creates a halo effect, which can influence their chances of being selected by students.
- Pricing Strategy
The high cost of tuition is a reason why the enrollment of new international students in higher education institutions is declining. Pricing falls among the most useful and effective higher education marketing trends. Lowering the underlying cost of education for international and domestic students has made significant improvements in growing the population of collages students. This strategy can also be bundled together with scholarship programs and financial aid.
- Free Knowledge
Free knowledge is also a powerful marketing trend in higher education. As more people shift from TV to streaming platforms, universities are giving them a taste of classroom experience through recorded lectures, online sources, and webinars. This marketing strategy aims to create an interest in the classroom environment based on the quality of teaching. In case they don’t manage to convert them into class students, the online courses would suffice.
