Have you ever wondered how some websites stand out from others? I mean, there are certain websites that really catch the attention of the user and dazzle their mind. A recent study showed that there are approximately 2 billion websites, out of which only 400 million websites are active.
So, let’s look at some of the errors that we need to check while designing a website!
There’s an imbalance of elements.
The website is your brand’s official mascot or ambassador. Hence, it has to be perfect in order to make way for your potential customers to interact with the brand. Thus, in order to make the website eye-grabbing, so many brands play around with fonts and colors. But often, the play goes beyond the line and makes it too much for the human eye to absorb and remember.
This further confuses the visitors about your service or product offerings.
Call to action is not vividly present.
The reason why a brand develops a website is that they want to cast a visual impact in the minds of the prospects before there is actual interaction. To get this interaction right, an effective call to action plays a very important role.
It can be anything, a contact form or a subscription to newsletter, or anything. The usual idea is that you want the potential customer to look at your offerings and on the basis of the information and desire, take an action on it.
The content is confusing.
When you are investing your time in writing the website content, there has to be an uninterrupted flow of content in your mind as to how you will position the brand in the minds of the consumers. In many cases, in spite of the website having a good user interface, the content does not justify your website and thus puts off the readers.
The best approach is to keep the website minimalistic yet informative, with the right mix of creativity and design.
The images are irrelevant.
The visual aspect of the website has to be bang on! If the website is visually attractive, it will appeal a lot to your potential customers and it will help in creating a long-lasting impression.
So, make sure your website is not cluttered and there are good and pleasing pictures on the website. You can always go for customized photography instead of having a lot of stock images.
Improper navigation
Audience love websites that have a seamless flow. If the pages on the website are not easily navigable, then there can be a high bounce rate. Make sure you are using sections the right way and guide them to the final sales or contact page.
The better navigation your website has, the better the interaction people can have with your website.
Target audience is absent.
When you are designing a website, the first step should be identifying the right target audience. For instance, if you are creating a website for a protein-based food, your target audience should be the health-conscious crowd.
The website will be accessed mainly by your customers, investors, and your competitors. Hence, make your approach more targeted and ensure that the website is made for your businesses’ target audience only.
The logo is complicated
A logo is not just a combination of images, characters, or alphabets, it is also your brand image. A brand is recognized by its logo and if that isn’t right, you cannot hope to be a star on the web.
Often brands, in the run to create a difference, design logos with too many colors or designs that are difficult for the human brain to remember. Thus, even after many revisions, the purpose still remains unfulfilled. To prevent this situation, create logos that are not only attractive but also easy to remember.
Contact information is missing.
What is the point of having an amazing website if the most important and basic information – the contact information – is missing? Your website is supposed to be the bridge that connects you with your target audience.
If the information gets cluttered or missing, then the entire objective of the website is lost. So, what’s the way out? Create a separate page and attach a contact form where people can fill in their details. You can also have the details in the footers section, where people can see your information.
Advertisements are taking up too much space.
This usually happens if you want to monetize your website and its traffic. Even though it helps you make money, too many advertisements will irritate the reader and they will try to avoid any interaction with you in the future. So, approve the advertisements that align with your industry and don’t prevent the information on the page.
With these pointers, you can always keep a checklist and ensure that these rookie mistakes are not being made while you develop your new and amazing website.
