The disconnect between incoming traffic and sale conversion rate can frustrating. At the start the traffic rates were looking promising but compared against your ecommerce site’s sale conversion rate some questions have arisen to why only a small percentage of sites traffic results in a sale.
How exit-intent pop-ups work
An exit-intent popup is a type of marketing tool that can track when a website user is about to leave so, it can display a message to convince them not to leave.
This website overlay is a very simple yet very effective in increasing the conversion rates. It tracks the movement of the user’s mouse cursor on the page. When the cursor leaves the active area of the browser the exit-intent popup is triggered immediately. The active area is usually the actual content window, so this means that the search-bar, toolbar and any other browser add-ons that are not part of the loaded web page aren’t active areas. This is when the popup gets triggered. Socital have reviewed some of the popular pop up builders so you can choose which is best suited for your needs.
They Aren’t Designed to Increase Traffic – They Make the Most of What You’ve Already Have
Many think exit-intent popups increase traffic, but as it is only implemented when the individual is already on site, it’s not designed to do so.
First, this tool helps you to get to know the behaviour of your website user. It can tell you important things like what they want, how are they getting to your site and what they are clicking on. These are very important things to find out about the user to create an exit-intent popup that actually converts at a high rate.
Second, they are the backup to your webpages. So, this is not a marketing tool that is designed to increase traffic. This is because you want the vast majority of visitors to never see your exit-intent popup because your site is very well optimised for conversions that most people never make it that far.
Therefore, marketing cost is not increased at all, only the small fee some places charge as a SAAS company. This a great way to increase conversion rates while still being cost effective.
Primary purpose of exit-intent popups
The primary purpose of popups is to increase the conversion rates this means getting them to complete their purchase and to reduce cart abandonment.
This is effectively is considered the lifeblood of an ecommerce company. The increased conversion rates allow you to lower your customer acquisition costs by getting more value from the visitors and users you already have. Hence, it will help to increase revenue per visitor.
When used correctly, exit-intent popups can analyse the conversion rates hence can reveal which channels are most effective, which products are being sold them most, and the most popular landing page. This usually helps you to determine the effectiveness and use it to guide strategic decisions.
Therefore, you can use the data to see if the conversion rates are lower than expected, they can also be used to spot issues.
Other benefits of the pop-ups
Even though primary purpose of exit-intent popups is to increase the conversion rates, there are other benefits of the pop-ups.
First, you can completely customize your popups. You are able to manage the content and the design of the popups to perfectly fit your website’s overall theme and colours. This is also a good way to make the more effective.
Second, it is very hard for people to ignore popups as they interrupt their actions. This will to convince them to stay on your website, especially if there is an incentive used. This can anything but good ones to use are some sort of discount code or a free product or service.
Third, exit-intent popups can be a great way in helping you gain subscribers. This will be especially true when website has value and your popups are adequately placed. Another way they can help you increase the number of subscribers and expand your mailing list is by capturing the user’s email in return when a discount is given.
Exit-intent popups are a great and smart marketing tool to use when you want to increase sales without increasing audience volume. They do that because they only work when the user is already on the website. But they have other benefits that come along with an increase of conversion rates.
