If you run a business, you will understand the importance of marketing. There are so many different types and styles that you can use, and not everyone is blessed with an entire marketing department to handle it. Marketing your business and services is vital in order to grow your client base, make connections and maintain those customer relationships. Here are just a couple of marketing ideas that you may not have considered.
Branded products
Placing your brand and logo on different items and accessories is a brilliant way to make your marketing work for you. Whether you use branded products to thank your customers or motivate your employees, your logo will be seen whenever the products are used. There are many benefits to using custom promotional products in your marketing. You have more control over the types of products you choose to give out, allowing you to tailor them to your audience and reduce the risk of them being thrown out. From kitchenware like mugs and water bottles to fitness clothing and accessories, your logo can be used in the home and outside and will be shown to a wide range of different people in different settings.
Social media
Social media is playing an increasingly important role in online marketing and is one of the most cost-effective ways to reach a large audience. Using your social media platforms to their full advantage can help grow your client base, boost your brand, connect with customers and promote services and products. You might not have a dedicated social media management team, but there are plenty of ways to keep on top of your feeds. Good quality images and content are vital, as is using the correct hashtags and linking to your website and other accounts.
Tradeshows
Tradeshows are beneficial for a huge number of reasons, such as: marketing your business, connecting with potential customers, generating leads, and observing the competition. You can combine both branded products and using social media to make the most of your tradeshow experience. Make sure people know you are going to be there and have plenty of useful branded items to hand out for free. Choose products that people are actually going to use or find too cool to put in the trash.
SEO
Again, without a marketing team who are experts in certain areas, your content may be lacking. SEO, or search engine optimization, is the process of increasing organic traffic to your website by making sure your website and pages appear as high up on the search results list as possible. This can be done in a variety of ways, such as the use of certain keywords as well as ensuring that your website is easy to use and navigate. The majority of people do not go past the first page of results when using a search engine, so improving your website and content can help boost your business’s site up the ranks and get more clicks, which in turn means more customers.
