There are many thousands of Australian entrepreneurs who make a good living selling products online and if you are thinking of joining them, this article was written for you. The key aspect of the business is your product line; get this wrong and it will be an expensive lesson, choose the right products and with some good digital marketing, there’s no reason why you won’t make the grade.
Here are a few web-design tips to help you create the perfect digital platform to showcase your business.
- Fast Page Loading – The online consumer expects a lot and fast page loading is crucial if you wish to retain your customers; the website design in Torquay can change the format of hi-res images, making them a lot smaller and therefore, quicker to load. A good web designer will ensure that all pages load very quickly and you need to take a web-hosting package with considerable bandwidth, one that can be upgraded to a dedicated server when you get very busy.
- Secure Socket Layer (SSL) – Any website that processes financial transactions should have a valid SSL Certificate, which is denoted by the ‘s’ in ‘https’. The other sign of a secure website is a small padlock icon at the start of the URL window and if your site is ‘http’, which is not secure, the consumer will be reluctant to enter their financial details on your website.
- Easy to Navigate – It is paramount that the user can easily navigate your website, with clear tabs and buttons, while you should employ search filters, empowering the customer to search by price, make, colour and other categories. People do not like wasting time looking for items on a website and you should make it a priority to constantly improve the user experience (UX), as this is one of the key aspects to success in e-commerce.
- Branding – Your website offers a great branding opportunity and spending money on a logo and colour coordinating the platform is a smart move. Enlist the help of a professional PR outfit who can help you create a unique brand that people identify with and this will pay dividends in the long run.
If your website has all of the above, you have a dynamic digital platform on which to sell your products and with some investment in digital marketing, you can carve out your share of a global market.
