(Drew Smith | Photo courtesy of Resonate IP, LLC)
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Bend-based Resonate IP assists brand owners with protecting business and product names to ensure that each has a broad scope of protection against competitors. “The COVID-19 pandemic has emphasized the importance of having a strong brand, with successful businesses leveraging their consumer goodwill to expand into new markets,” states Resonate IP principal Drew Smith. “Resonate IP bridges the divide between simply doing business and having a strong, enforceable brand that is a business asset.”
Redmond Municipal Airport’s (RDM) newest commercial airline, Avelo Airlines, recently worked with Resonate IP to secure its brand in the United States and internationally during the midst of the ongoing global COVID-19 pandemic. “We needed a strategy to search, clear and protect our intellectual property,” states Daniel Camejo, vice president and general counsel at Avelo Airlines. “Drew has been quick to identify and implement procedures to secure our brand and has been an invaluable asset to Avelo Airlines.”
Central Oregon businesses are encouraged to contact Resonate IP to secure their business and product names via the following services:
- Brand Clearance: Resonate IP offers a suite of trademark services to determine whether a preferred company or product name is available to use. From preliminary searching to deep-dive investigations, we ascertain the risk that a potential conflict may present to your long-term business goals.
- Brand Protection: Resonate IP assists brand owners in navigating and obtaining enforceable trademark rights in the United States. Trademark registration is imperative to any business, whether large or small, to secure consumer goodwill and build brand equity.
- Brand Enforcement: Resonate IP offers a suite of monitoring and investigative services that provide brand owners insight into marketplace developments and third-party trademark filings, both at the USPTO and globally.
- Transactional: Resonate IP helps businesses leverage their IP assets to increase valuation, drive revenue and enter new markets.
- International Trademarks: Resonate IP has a trusted network of firms worldwide to secure trademark registration globally and prevent the production, sale, and importation of counterfeit products.
About Resonate IP:
Resonate IP is a full-service intellectual property law firm specializing in all aspects of trademarks and brand protection. Resonate IP is headquartered in downtown Bend. Cascade Business News (CBN) readers are eligible to receive a free 30-minute consultation on trademark and intellectual property matters. Learn more at resonateip.com.
