Your law firm has a great team of attorneys. You’re winning cases for your clients and brokering significant settlements. How do you let people know your firm can do the same for them?
You can spend money on local marketing and advertising, running commercials, and investing in direct-to-door mailers. However, a law firm SEO expert can get traffic in the places where your target audience spends the most time.
Today around seven-in-ten Americans have social media accounts. Getting in front of them is the key to your marketing success.
Keep reading to learn more about the top five ways an SEO marketing strategy can benefit your law firm.
1. Hire a Law Firm SEO Expert
If your digital marketing is less than stellar, it’s time to invest in a law firm SEO expert to get your firm noticed—Research the best law firm company in your area. You’ll want someone with strong Geo-targeting knowledge.
Geo-targeting is the ability to narrow your audience based on demographics and more specific localization strategies.
2. Implement SEO Techniques on Your Website
Your firm may already have a website. What you need is SEO for a law firm’s website. In this case, the SEO is targeted towards the legal field. Your keywords will focus on law firms, attorneys, legal terms, and justice, to name a few.
Link building focuses on relevant and high-level legal articles and trending cases in the fields of practice your firm is known to represent.
A law firm SEO company offers other vital services, including solid bios for attorneys, meta descriptions, and Google knowledge graphs.
3. Use SEO on Your Firms Social Media Platforms
Does your law firm utilize social media? If not, or it isn’t your focus, it’s time to look into the best SEO for law firms. Little to no social media activity for your firm means you are missing a vast majority of your target audience.
Social media helps drive traffic to your firm’s website. It also allows you to create digital ads to market your firm and highlight your successes.
4. Create Authoritative Law Articles
Every law firm website needs an excellent blog to showcase your firm’s expertise. A robust legal writer can create unique content about the types of cases your firm handles. The firm can be the first to highlight changes in the law or trending legal topics.
5. Boost Your Law Firm’s Brand
Last, use the best SEO law firm company to breathe life into your brand. Showcase your attorneys. Celebrate big wins. More important, become a household name in the communities you serve.
By doing this type of SEO, your firm comes to mind first when someone needs a good lawyer.
Get Your SEO Strategy Today!
A law firm SEO expert can do the above plus more to breathe life into your firm’s marketing. Utilize their expertise to rise above the competition. The return on investment is easy to measure and allows you to redirect funds to strategies receiving the best response.
Please continue to browse our site for additional tips and trends to grow your business.
