Social media is an amazing way to grow your brand and create a personable and popular business. Of course, you need to know how to be able to use it to its fullest and here are some tips to do so.
- Creating High-Quality Content
This might seem obvious, but creating high-quality and unique content is one of the most important things if you want to work with brands.
Forget about stealing images from Google, stock photos, and writing unengaging and poor captions. Your content has to be high quality if you want brands to notice you. So, whether you are skilled with photography or coming up with great captions, or expertise in a given niche, then show these skills off.
You need to show brands why you are the perfect option for them – you are allowed to toot your own horn here and show off what really makes you a great choice.
Embrace the qualities and skills so that the brands can see that you are very good at what you do.
Once you have a beautiful and cohesive Instagram them, brands will start falling in love with your content and will be ready to work with you.
If you want to get your site on the right track then visit Social Plus to kickstart your Instagram account. They also have some awesome guides and are a very helpful bunch. Used the right way buying likes and followers can be a great way to really push your brand forward.
- Engaging with Others in Your Niche
Engaging with others is a good way of getting your name out there. This here is not about everyone or anyone, it should be those within your niche.
When you focus on engagement with accounts in a similar niche, the brands are going to take notice. If you are a beauty blogger and want to get Bobbi Brown’s attention, you have to be smart about it.
Bobbi Brown is not going to be checking out the content of a café in Melbourne. The best approach is engaging with the type of content that you create on your own account. This is going to increase your chances of getting noticed by brands.
You won’t gain the attention of brands by leaving generic comments like “love your profile” or “this is cute”, don’t use such comments. What comments should you be using on the comment section of these brands’ posts?
It is not that complicated. You can ask questions about their brand or what they are talking about, and why they believe it is good. This shows you are interested without seeming needy. There are many who have managed to get brand partnerships on Instagram after they commented on the posts.
- Working with Brands
When you show brands that you are ready to work with brands, do not be shy about it, go ahead and work with other brands. You already know how to converse with their marketing teams, meet posting requirements, commit to deadlines, etc.
Working with “competitor” brands isn’t something you have to stress about – it is okay to work with many brands in the same industry. Different brands have different unique selling points, just the same way your content is unique when compared to other Instagram accounts in your niche.
- Being Honest
Whether you are drafting your captions, commenting on other people’s posts, or even sharing the “behind the scenes” on your account, make sure you are honest. Brands love it when you are honest. They aren’t looking to work with just any account – they are looking for honesty people they can work with who will be ready to give honest feedback on the product and services they promote.
When you talk up products that you don’t like that much because you want to get the attention of the brands, it is going to backfire. Remember it’s about reputation protection and seeming authentic. You are going to get the attention of the brands but you end up steering them towards the direction of other Instagrammers who aren’t you. You are going to be blacklisted.
- Tagging Your Favorite Brands
When you tag brands in your content, you are going to grab the attention. It is important to do this when necessary. The brands are going to get a notification anytime you tag them in your post, whether it is the photo itself or the caption.
You are going to get their attention by tagging them, but it is not a good idea to tag brands to just get their attention. Tag the brands where necessary.
Don’t start tagging brands every time because they don’t like getting spammed by accounts desperate for their attention. You need to be honest and sincere because you will go far with that. Before you tag the brand, ask yourself whether the brand fits the post. If the brand matches your content and is a good fit, then tag them. Brands love when customers share their products and tag them.
When you post on your Instagram, whether an Insta-story or a static post, go ahead and tag the brand you are mentioning.
- Maintaining a personal and professional profile
We had talked about showing off your skills. It is time to show off your professionalism and personality.
Never post derogative content because it is going to send the brands in the opposite direction so they never have to deal with you. You need to be professional when you are on Instagram, whether it is commenting on other people’s posts or sharing on your own feed.
Think of working with brands like working for an employer. You first gain the attention and then give them your resume (a media kit in your case) and then you get the job or you don’t. When you want to share a post or comment on a post, sit back and ask yourself whether your potential employer is going to be okay reading that. If the answer is yes, then post it. If the answer is no, then you should rethink and try again.
The goal here is to show brands that you are a professional and not someone who is looking to make a quick buck in any way they can. You can still be personal while still maintaining your professional profile. It is a good idea to do this. When you show your personality on Instagram, then brands will get to know you better. You might even find yourself building a relationship with brands before you have even started speaking to each other. Try to share a little spark of personality every time you share or comment on a post.
When you find a good balance between personal and professional, you start getting the attention of brands.
