Although the subject of this article concerns “global business”, we believe that the term itself can be considered archaic. You may ask why. Truth is that any business today has to be global – it needs to be global so it could be truly successful. Therefore the word “global” is unnecessary when defying modern-day business – when we talk of business today it is already implied.
Bill Gates once very wisely pointed out the ultimate truth: “If your business is not on the internet, then your business will be out of business”. Another one of his famous sayings is that “The Internet is becoming the town square for the global village of tomorrow.” It is simply impossible to disagree. Nowadays even the smallest local business has representation on the internet – it uses e-mail, Instagram, Facebook, Pinterest, Twitter, etc. to reach potential consumers worldwide and market its product.
Slide into the mailbox
But how can you reach out to people, so it would be loud, clear, and targeted? The ultimate answer is e-mail marketing. While social media marketing gives you an edge with a large audience and lets you advertise to millennial consumers, it lacks a personal approach, customization that you can get with newsletter campaigns, and, of course, linguistic flexibility that e-mail marketing can provide. After all, how can one address the entire world using only one language? It is simply unreasonable.
Extend your reach
It is highly advisable to include multilingual content into your newsletters, as it will help you build relationships with clients across the globe – this can go a long way in terms of attracting potential customers, who would otherwise never even hear about your product!
Keep in mind that, once an e-mail is received, people can be enticed by your product only if the contents of the letter are done right – this doesn’t only mean engaging subject line and informative graphic component, but also a meaningful message that is translated correctly.
Accurate translation is not an easy task, and you may be in danger if you are to tackle it alone. Here is a list of top translation companies reviewed for you, so you could make an informed decision about one that will help your business grow. It is best to get professional help with translation. It’s not just about having the same text translated to different languages, but about finding correct words to successfully engage potential clients in a specific country.
Most people can not sufficiently complete such a task, and if you are serious about the message of your letter coming across linguistic borders, hitting that audience, and benefiting your business, translation of your e-mails is better left to professionals. You could check certified translation company that will guarantee your translation is perfect. After all, the key is not simply translating, but localizing your e-mails, so they are both appealing and appropriate.
How to do it right
Below you can find some tips that are crucial for successful multilingual e-mail marketing.
- Know your audience. When we are talking about e-mail marketing, one of the most essential aspects of it is determining your target audience.
- Learn what people want. Even a top-notch e-mail you spent hours perfecting can remain unread if received by a person who is not interested in its subject. You should take time learning not only who your potential customers are, but also what they want. If you want to learn more e-mail marketing tips and tricks, have a peek at this web-site.
- Target your campaigns. Mailing list segmentation will help you target the right audience each time – just divide your mailing list into smaller groups based on age, sex, occupation, etc. This way you can send targeted e-mails to different groups, able to include different information as well as specific presentation, catering to the needs and wants of each individual group. This way your e-mails will feel more personal are likely to be perceived positively.
- Add visual/interactive components. Reading lots of text can get boring, so adding images, charts, tables can help with the better structure of your e-mails.
Be considerate. Even though you want more people to engage with your company, it is important to allow people an option to unsubscribe from your newsletter into each e-mail you send – this will help you avoid being marked as spam and allow updating your mailing list. There’s always more to learn when it comes to making your business successful, especially in modern times, which bring new challenges every day and require constant vigilance in order to just keep afloat. Determination and skill are key, and building skill is a job done through research, keeping up with news, and good old trial and error. Regardless, perilous seas of global business can be conquered with the right fleet!
BIO
Henry McDowell
Once a translator, now a freelance writer, Henry McDowell loves everything to do with languages and study, yet also dabbles in international business. He is dedicated to creating informative content for his fellow internet friends. Henry ventures into various topics and provides his ideas for anyone who wants to hear them.
