On May 22 from 11:30am–1pm at St. Charles Bend Conference Room featuring speaker, David Smith of Portland firm Babcock & Jenkins. Smith will discuss modern marketing techniques and how to prepare a B2B strategy focused on the answers decision makers want – wherever and whenever they are looking.
Smith will take attendees on a quick journey from the buyer’s perspective, from the profile to the social share. As someone who cut his teeth working on campaigns for Fortune 500 companies such as Intel and HP, David knows a thing or two about B2B marketing. Smith now works as the associate creative director for Portland firm Babcock & Jenkins, a creative brand and demand generation firm focused on B2B marketing using a data-driven strategy.
Babcock & Jenkins connects buyers to global businesses by building brand, driving demand and accelerating revenue. The agency specializes in potent creative, strategic content marketing, robust marketing automation expertise and a deep understanding of and passion for the complex, multi-touch B2B buying process.
The price to attend is $25 for AdFed members and $45 for non-members. Online registration closes at noon on Tuesday, May 20. Registration at the door may be available depending on space. www.adfedco.org.
The Advertising Federation of Central Oregon is a nonprofitorganization of advertising, marketing and public relations professionals dedicated to promoting and enhancing the success of its members through education, connection and inspiration. The organization supports excellent creative and strategic advertising, helping build successful local businesses and a stronger community.
