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Trust is the foundation of customer loyalty and brand success. It keeps customers returning and increases the chances of these customers recommending your brand to friends, families, and prospective clients. But how do you get customers to trust your brand in this competitive consumer age?
Trust is not something you can build in a day — it’s a result of continuous small deeds, like understanding your customers, respecting them, and creating customized experiences to get them comfortable with your brand and grow your business to new heights. Below are top strategies to make customers trust your brand.
1. Improve Your Marketing Strategy
You can improve your brand trust by improving your marketing strategy with the help of Digital Spotlight. Identify your target audience and create a product that suits them best. Run campaigns to attract new customers and reward existing ones. You can work with Google display advertising companies to improve your brand performance on Google, other search engines, and social media platforms like Facebook or Instagram. These companies can help you establish a solid online presence while improving your brand credibility and customer trust.
2. Provide Value to Your Customers
Is your brand customer focused, or are you in business for money? Your brand should address your various customers’ pain points and provide value. Otherwise, they can buy or subscribe to your competitors. You can provide value to your customers in the following ways.
Make Unique Products
Make your brand unique and use the aspect as your selling point. Perform the necessary market research to know what your competitors are offering and incorporate the lacking features into your brand to close the gap.
Improve Customer Experience
You should not only focus on selling your brand but also aim to improve your customer experience. According to 2018 research by PWC, 73% of customers acknowledged that customer experience had a direct influence on their purchasing decisions.
Offer exceptional customer service and reward your loyal customers. Listen to customer feedback and use it to improve your brand. Respond to your customer’s queries promptly and respectfully; satisfied customers will always be returning customers.
Quality Over Price
Always aim to improve your brand instead of lowering its price continually. Customers would prefer to pay higher for a product or service that provides value for money. Put a reasonable price for your brand and use quality as your selling point; your customers won’t mind returning.
Improve The Buying Process
Make your brand available to your customers and make it easy to access. For instance, you can establish an online platform for those customers out of your location. Offer various payment methods and deliver on time. Have a flexible return or exchange policy and offer free and prompt shipping.
3. Be Transparent
Transparency is one of the pillars of trust. Customers will trust a brand that is clear about its policies, products, and services. Let your customers know, where applicable, your pricing, privacy, shipping, and return policy.
Be transparent about your product’s ingredients, how it works, benefits and shortcomings. Respond honestly to queries and take customer feedback positively. Be honest when describing your products and disclose any information about your product’s flaws to potential customers. Do not promise what you can’t deliver or make false claims about your brand. You may lose potential customers when they realize these claims.
4. Establish Social Proof
Establishing social proof is a surefire way of getting customers to trust your brand. According to recent research, 93.4% of customers rely on customer reviews when dealing with an unfamiliar brand, while 93.0% read reviews before deciding to buy a product or service.
Request your clients to leave reviews on your website or social media pages. You can ask customers that have used your brand to write an honest testimonial and share it with friends or family. You can also host live sessions and have your staff demonstrate to prospective customers how to use your products.
5. Be Consistent
Consistency in your brand helps you establish an identity and create authority in your niche. Your customers will trust your brand because they know what to expect. You should be consistent in your branding – use the same images and logos across social media and your official website. Use the same tone when delivering your brand message, and let it mirror your actions.
Maintain a clear brand image by maintaining a consistent quality of service or products, customer experience, pricing policies, refunds, shipping, and overall brand performance.
Final Thoughts
Customers will only return and refer their friends and family if they can trust your brand. Hence, you should aim to earn their trust by improving your marketing strategies and providing value. Address their pain points and use your brand’s uniqueness as the selling point. Be transparent about your brand and establish social proof through reviews and testimonials. Establish your brand identity and authority by being consistent in your quality, image, and message.
