Viaggio Wine Merchant celebrated its one-year anniversary yesterday. Located at 210 SW Century, in the Westside Yard, Viaggio Wine Merchant opened last year, with a unique business model.
Offering hand-selected domestic and international wines from affordable-finds to exclusive collector bottles, Viaggio has the largest selection of wine of any Central Oregon wine shop.
Viaggio’s monthly wine club offers members a curated allocation of place-based, varietal-based, or seasonal wines, often featuring hard-to-find bottles. Wine Club members enjoy Benjamin’s hand-selected wines from around the world, along with many wine shop/bar perks.
Since opening, Viaggio has hosted over 25 winemaker visits & tastings from Italy, Oregon, California, Spain, Washington, France and beyond. Benjamin is thoughtful about selecting winemakers, and personally stands behind each brand, winemaker, and wine. Additionally, Viaggio offers wine education classes, taught by Benjamin, from his years of experience as an Advanced Sommelier.
Intentionally not a restaurant with a wine list, Viaggio sets itself apart as a true wine bar and wine shop. Differing from a winery tasting room, Viaggio offers globally sourced and curated by-the-glass pours, bottle selections and European small bites in the elegantly designed space.
Owned by Advanced Sommelier Benjamin Richardson, patrons benefit from Benjamin’s 20-plus years in the wine industry at esteemed establishments such as The Restaurant at Meadowood, a Michelin 3-Star restaurant in Napa Valley, James Beard Award Winning & Michelin rated Frasca Food + Wine in Boulder, Colorado, and most recently as General Manager of Bos Taurus here in Bend. Born in New Orleans and raised in Georgia, Benjamin has a relaxed and approachable perspective towards wine. Despite his expert level of experience, he shares his expertise without an ounce of pretension.
‘Viaggio,’ an Italian word translating to ‘Journey’ in English, expresses the journey of the wine making process and everyone’s personal exploration of wine.
About Viaggio Wine Merchant:
Bend, Oregon’s newest wine shop and wine bar. An upscale yet approachable gathering place for wine education, inspiration, and exploration. Viaggio offers a wide selection of Advanced Sommelier hand-picked wines from around the world, including natural and artisanal wines, small-production wines, domestic and globally sourced wines, and high-end collectibles. Located in a beautiful new space in the Westside Yard, Viaggio offers wines by the glass, by the bottle, cellar consultation, a wine club, and small bites. Read more about Viaggio here.
viaggiowine.com • @viaggio_wine
