Start with your business’s story. We all love a good story. As Central Oregon grows, small and medium-sized companies face the crucial question: “How do we stay relevant and competitive in today’s digital landscape?”
Thriving local businesses, whether they’re based near the Old Mill District, Downtown Redmond, or the Westside of Bend, share something essential—they effectively communicate their unique story, core values, and how they positively impact the Bend community. For instance, think of those businesses whose stories you remember and appreciate; they are likely the ones that clearly articulated their identity and role within our community.
Ask yourself:
- What values genuinely define your business?
- Are your customers aware of your contributions to the community?
- When was the last time you clearly and authentically told your story?
Why Video Storytelling Matters for Local Businesses
For most small to medium-sized businesses, marketing budgets typically range from 5% to 10% of annual revenue. Video marketing consistently proves highly effective within that budget, often accounting for about 25% to 35% of total marketing spend. Video storytelling can deliver significant returns by helping your business stand out and engage your audience meaningfully. Many marketers today agree that “video is king” — and for good reason. Compelling video content consistently outperforms other marketing methods in converting potential customers into actual revenue.
Understandably, an investment in professional video production is often more substantial than many small businesses initially plan for. However, considering that a well-crafted promotional video can effectively serve your marketing needs for up to two years, the long-term value makes it a wise investment worth planning.
Today, video marketing is essential for businesses aiming to reach and engage their audience effectively. Notably, 89% of companies now utilize video as a core marketing strategy, highlighting its broad and growing adoption. The results speak volumes: 84% of consumers report being convinced to purchase a product or service after viewing a brand’s video. This underscores the unique persuasive power that video content holds.
Videos are exceptionally effective at simplifying complex ideas, making your business’s offerings easily understandable to potential customers. Additionally, video significantly boosts SEO performance, helping your website rank higher in search results and improving overall online visibility. With the rise of mobile devices, video content has become increasingly accessible, catering perfectly to the on-the-go consumption habits of modern consumers.
Investing in video marketing isn’t just following a trend — it’s a strategic move to ensure your business remains relevant and competitive in today’s digital landscape.
How to Ensure Your Video Truly Resonates
Compelling video storytelling isn’t just about equipment or budget; it’s about creating genuine connections. When developing your storyboard, consider Redmond or Bend’s unique culture, whether it’s the outdoor-focused lifestyle, community events at Drake Park, the vibrant local entrepreneurship, or the diverse and eclectic culture.
Storytelling expertise also matters immensely. Imagine a short documentary capturing your business’s role in events like the Pole Pedal Paddle, the Bend Film Festival, or “The Hub” in Redmond — powerful storytelling captures genuine emotion and builds lasting connections.
Flexibility and collaboration are equally important. Your story should always feel authentically yours, uniquely tailored to reflect your personality, mission, and customer relationships. Working with a flexible partner ensures your voice remains central.
Timely delivery and efficiency matter, too. Video content needs to reach your audience exactly when it matters most, whether you’re launching a new product line for a seasonal rush or participating in community-driven initiatives like First Friday. If your budget is constrained in the current quarter, consider partners that are more affordable but have the same quality. They may take a little longer, but they meet your budget needs.
Don’t forget the power of local recommendations. Look for a partner with genuine testimonials and clear examples of local businesses who’ve successfully leveraged video to grow and thrive.
Choosing the Right Video Production Partner
In Central Oregon, we have a handful of excellent video production companies. When selecting a partner, prioritize one who truly focuses on your business outcomes, not just the technical aspects of production and post-production. You’re investing in a business video and your company’s future success.
While you’re ultimately responsible for your business outcomes, choosing partners who deeply care about your goals and community reputation can significantly amplify your results.
If you’d like to discuss any of this, please email me. I’d love to connect with more Central Oregon businesses.
