Content syndication refers to the process of republishing your content on other websites and social media platforms. The ultimate aim of content syndication is to help you grow a wider audience by reaching people who may not have been exposed to your work otherwise. Apart from reading your content, new readers can become aware of your brand and social media presence.
Creating a targeted syndication campaign can also help you gain backlinks, which can improve traffic to your site and also your SEO rankings. However, it’s important to learn how to syndicate content the right way before you start sharing your URLs with other publishers. To ensure that your SEO performance is influenced positively, you want to choose publisher sites that have quality site metrics. In this guide, we provide useful tips to help you plan an effective syndication campaign so that your content can be viewed across multiple sites, and page views on your original posts can also increase.
