(Photo above: Joel & Elisabeth Thomas | by Maria Fernanda Bay)
Cascade Publications Inc., headquartered in Bend, Oregon released the second issue of Bend Fashion Quarterly (BFQ) February 9. Expected to attract attention from a diverse range of fashionistas in the region, it is available throughout Central Oregon for no cost.
After a glowing reception for their debut issue in November 2015, BFQ’s Spring offering sets the bar for capturing apparel trends, showcasing iconic locals and presenting compelling content for Oregon’s high desert.
BFQ founder and publisher Pamela Hulse Andrews says, “Tori Youngbauer, our Trends feature writer and art director, pushed the boundaries for local fashion in our spring issue. She sought out great ideas for ramping up your look by visiting the hottest retailers in the region. Lost Season Supply Co., Desperado, Local Joe, Brave Collective and Faveur and several re-sale boutiques were some of the high lights. If it is new and fashionable in our area, Tori will find it and share it with readers.”
At first glance many readers will immediately recognize local faces in the BFQ. From women entrepreneurs to families, couples, college students and renowned musicians, BFQ showcases real people with compelling stories.
For a crowd keen on content, the concepts and layout of BFQ’s spring issue will satisfy. “We strived to take inspiration from the world of high fashion and design and translate that into a product that communicates the style of Central Oregon. I think we were particularly successful in showing the playfulness of local fashion with a cutting edge layout,” explains Youngbauer.
Though Andrews initially described BFQ as, “not a well-planned venture germinated over wine and conversation about shoes,” positive feedback from readers and advertisers indicates the venture as a smashing success.
“I just finished reading the first edition of BFQ and thoroughly enjoyed it. This concept and the magazine will be a special edition to all the others you publish! I loved seeing the unique styles that are available in Central Oregon and the local friends that are wearing them. I am sure this will be a huge success!” remarked Connie Druliner, owner of Express Employment Professionals.
“Advertising with BFQ has been an incredible experience. I was able to capture the attention of my target audience and booked several private parties and corporate events. As a small business owner with a limited marketing fund, the return on investment is priceless,” exclaims Kaie Stoops, owner of Art and Wine, Oh My.
BFQ Marketing Manager Krystal Marie Collins is excited about the modern design concepts that were applied in ad creation. “Facilitating the development of a collaborative ad for six female business owners and working with companies to make use of photography in their marketing campaigns was a real pleasure and launched the page to page appearance into a strikingly modern layout.”
In addition to BFQ’s print publication, Collins says the magazine launched a new web layout and has significantly grown their social media presence. See their facebook page for day-to-day fashion updates and Youngbauer’s weekly trend pick. Or review their Instagram account, @BendFashionQuarterly, to see moment to moment local style updates.
See the BFQ website, bendfashionquarterly.com for distribution locations or for subscription information. The entire publication can also be viewed HERE.
