Selling the Promise – The Key to Marketing Your Service Business
As customers, we all regularly purchase a service, from dry cleaner to auto mechanic, from…
Browsing: Marketing
Creating Print Ads That Sell
Do you want print advertising that really works? In this second of three articles on…
Creating Advertising That Sells
Your advertising should not be simply a source of entertainment or an expression of art,…
A Short Lesson for Entrepreneurs: Avoiding Creativity Myths
In my various experiences with consulting over the years, I have been struck many times…
Marketing Image vs. Reality…Do Yours Match?
Do you think that positioning your business very strongly is likely to remove part of…
Risk Management for Risky Times
Are you a risk-taker? If you are an entrepreneur, the answer should be a resounding…
Avoiding the Top Seven Marketing Blunders
One can make a strong case for marketing as being the most important single area…
Strategy for a Economic Downturn Getting That Extra One Percent
In today’s questionable economy, businesses can’t afford an overhead item that produces less than the…
Some Tips on Dealing with Those Pesky Imitators
How does an entrepreneur deal with imitators of his or her own creative ideas? Let’s…
Marketing Plans for Small Business – The Ingredients
This is the third in a series of articles about the writing and use of…