The Starbucks Example
Have you ever asked yourself a question like this: “If there is already a Starbucks…
Browsing: Business Tips
Low Cost Market Research
The problem facing many small businesses is they need more information about the marketplace but…
Selling Tips for New Small Businesses Part IIJIM KRESS of COCC
Understanding Customer Behavior & Communication Styles In our last CBN article, we spoke about key…
Should you Incorporate in Nevada?
Perhaps you have heard about the business down the block that is incorporated in Nevada.…
Ten Secrets of Small Business Success
Recently, three business owners identified their “top ten secrets to small business success.” See if…
The Lifetime Value of Your Customers
Fewer than one businessperson in a thousand really thinks in terms of the incremental lifetime…
Services Marketing: Focus on Service Characteristics to Create Competitive Advantage
How does one go about marketing a service—a pet boarding and grooming service, for example?…
Selling More Successfully in Your Small Businesses
Are your sales as consistently successful as they could be? Great sales people always combine…
Hard Questions to Ask Before Building a Website
Awhile ago, this column featured a series of three articles about the web and small…
Selecting an Accounting Software Program for Your Construction Business
Two years ago, I wrote an article for CBN on accounting software for small-to-medium- sized…