Managing Up: A Unique Challenge When Forming a Management Team
As an owner and manager of businesses, however, I have always instructed managers with whom…
Browsing: Business Tips
Your Business and Total Quality – the CPI Factor
The other day one of my business students asked me, “Whatever happened to Total Quality…
The Starbucks Example
Have you ever asked yourself a question like this: “If there is already a Starbucks…
Low Cost Market Research
The problem facing many small businesses is they need more information about the marketplace but…
Selling Tips for New Small Businesses Part IIJIM KRESS of COCC
Understanding Customer Behavior & Communication Styles In our last CBN article, we spoke about key…
Should you Incorporate in Nevada?
Perhaps you have heard about the business down the block that is incorporated in Nevada.…
Ten Secrets of Small Business Success
Recently, three business owners identified their “top ten secrets to small business success.” See if…
The Lifetime Value of Your Customers
Fewer than one businessperson in a thousand really thinks in terms of the incremental lifetime…
Services Marketing: Focus on Service Characteristics to Create Competitive Advantage
How does one go about marketing a service—a pet boarding and grooming service, for example?…
Selling More Successfully in Your Small Businesses
Are your sales as consistently successful as they could be? Great sales people always combine…